The 40 Best Ads of 2023

O AdAge seleciona 40 peças publicitárias - entre comerciais para TV, mídia impressa, outdoors, mídia digital e outras - que foram consideradas as "melhores do ano", de acordo com a avaliação da equipe editorial do veículo especializado.

Em 33º lugar ficou o filme "Glitch" (leia e assista aqui), criado pela BBDO Düsseldorf, em parceria com a produtora Caviar, para o Instituto de Pesquisa do Alzheimer, na Alemanha, (Alzheimer Forschung Initiative - AFI). O trabalho traz brasileiros na ficha técnica: a direção é Pedro Giomi e edição de Rami D’Aguiar, além de Rod Henriques na direção executiva de criação; Pedro Américo, na direção de criação; além dos criativos Marcos Alves, Marco Serra e Daniel Tolentino. A trilha é da brasileira Satélite Audio.

Confira abaixo a lista dos 40 Best Ads of 2023 do AdAge, do 40º ao primeiro colocado:

40. Hilton ‘The 10-Minute TikTok’
Agency: TBWA\Chiat\Day NY

39. Huggies ‘For All Baby Butts’
Agency: Quality Meats

38. Blockbuster ‘Til the Bitter End’
Agency: Atlantic New York

37. Sprite ‘Icon’s Delight’
Agency: Majority

36. Levi’s ‘The Greatest Story Ever Worn’
Agency: Droga5

35. Uber One ‘Best Friends’
Agency: Mother

34. Norwich City FC ‘Check In on Those Around You’
Agency: In-house

33. Alzheimer-Forschung ‘The Glitch’
Agency: BBDO Germany

32. Sandy Hook Promise ‘Just Joking’
Agency: BBDO New York

31. State Farm, ‘Jake and Donna’
Agency: Maximum Effort

30. Progressive ‘Dr. Rick—Social Listening’
Agency: Arnold Worldwide

29. AT&T ‘The Sound of Silence’
Agency: Translation

28. Steak-umm ‘DeepSteaks’
Agency: Tombras

27. Lay’s ‘No Lay’s No Game’
Agency: Slap Global

26. McDonald’s ‘Raise Your Arches’
Agency: Leo Burnett London

25. Liquid Death ‘Greatest Hates Vol. 3’
Agency: In-house

24. Harris Project ‘You Don’t Know the Half of It’
Agency: Havas New York

23. Velveeta ‘La Dolce Velveeta’
Agency: Johannes Leonardo

22. Battle of the Baddest ‘Rumble’
Agency: Droga5/Accenture Song

21. The Farmer’s Dog ‘Forever’
Agency: In-house

20. Heinz ‘Ketchup Fraud’
Agency: Rethink

19. McDonald’s ‘Grimace’s Birthday’
Agency: Wieden+Kennedy New York

18. Solo Stove ‘Snoop Dogg Goes Smokeless’
Agency: The Martin Agency

17. Adidas ‘The Original Impossible’
Agency: Opinionated

16. Dove ‘The Cost of Beauty’
Agency: Ogilvy

15. Microsoft ‘ADLaM’
Agency: McCann New York

14. Stella Artois ‘The Artois Probability’
Agency: Gut Buenos Aires

13. EA Sports FC ‘Brand Launch’
Agency: Uncommon

12. NFL ‘Run With It’
Agency: 72andSunny

11. Ocean Spray ‘Power Your Party’
Agency: Orchard

10. Tubi ‘Interface Interruption’
Agency: Mischief

9. Airbnb ‘Categories’
Agency: In-house

8. Apple ‘Fuzzy Feelings’
Agency: TBWA\Media Arts Lab

7. Ikea ‘Proudly Second Best’
Agency: David Madrid and Ingo Hamburg

6. Montefiore ‘Solo’s Holiday Story: There’s Magic in All of Us’
Agency: Alto

5. Vow ‘The Mammoth Meatball’
Agency: Wunderman Thompson

4. Etsy ‘Mission Impossible’
Agency: Orchard

3. Yeti ‘For Every Single Use’
Agency: In-house

2. Orange ‘La Compil des Bleues’
Agency: Marcel

1. Mattel ‘Barbie’
Agency: Mattel Films

Leia a matéria do AdAge na íntegra aqui.

Espie também a lista "The 20 Best Ads of 2023", segundo a Adweek, aqui.