The all-electric Macan

A cantora Dua Lipa protagoniza o novo comercial da Porsche, "The all-electric Macan" (assista abaixo), além de ter roteirizado e dirigido a produção.

O filme começa com a artista ponderando o que ela criaria para a marca se pudesse, levando a uma série de cenas cheias de imaginação. Cada uma parece mais extravagante e estranha do que a anterior, a partir da visão imprevisível de Dua Lipa.

A peça também traz um trecho da música “Training Season”, do novo disco “Radical Optimism”, da artista.

Ficha Técnica:

Creative director: Dua Lipa, Clément Durou (We Are From LA)
Executive creative director: Dukagjin Lipa (Radical22)
Porsche AG
Vice-president marketing, chief marketing officer: Robert Ader
Director of marketing communications: Oliver Hoffmann
Manager brand and content marketing: Dominique Tascioglu
Project manager: Nico Engels
Grabarz & Partner
Chief creative officer: Ralf Heuel
Chief executive officer: Julica Hauke
Account team: Leïla Chapelle Aïsa, Florian Kruse, Sarah Pack
Head of creative production: Axel Leyck
Creative team: Robert Jung, Matthias Preuß, Andrew McEvoy, Marcio Bittencourt, Lucas Osis, Alberto Espeja
Advertisement
Drum Studios/OMG
Talent and partnership management: Andy Holland, Samira Bouazza-Marouf
Iconoclast Germany
Managing director: Nils Schwemer, Nicolas Lhermitte
Producer team: Alexis Delanoue, Björn Krüger-Levy, Flora Marriott
Service Production Iconoclast Mexico: Sofia Garmilla, Laila Daniela Camhi
Advertisement
Director: Clément Durou (We Are From LA)
Director of photography: Arnaud Potier
Editor: Antoine Deslandes
Postproduction: Firm Studio
Sound production: Studio Funk Hamburg
Sound engineers: Jochen Kömpe, Christof Weische
Social media agency: Loop
Media agency: PHD Global