The Animal Thingdom

A rede varejista de móveis britânica DFS apresenta a campanha "The Animal Thingdom", criada pela agência Pablo.

A proposta é encorajar a auto-expressão e a fidelidade ao seu próprio estilo por meio de personagens animais.

O comercial (assista abaixo) apresenta um pavão autoconfiante, um flamingo que adora o famoso rosa millennial, uma família de ouriços, um sapo e outros animais, e termina com o incentivo: "What’s your thing? Whatever it is, we’ll find one of these things to match."

Ficha Técnica:

Brand: DFS
Marketing Director: James Brewer
Senior Creative Manager: Kim Knowles

Agency: Pablo
Executive Creative Director: Dan Watts
Creative Directors: Charlie Gee, Tian Murphy
TV Creatives: Chris Bovill, John Allison
TTL Creatives: Rohit Tharakan, Fei Waller
Managing Partner: Sam Morgan
Business Director: Gina Hood
Account Director: Dan Hughes
Senior Account Manager: Isobel Kai
Chief Strategy Officer: Mark Sng
Planning Director: Chris Turner
Head of Production: Tom Moxham
Acting Head of Production: Charlotte Lipsius
Film Producer: Sophie De Lacey
Senior Project Managers: Amanda Nixon, Emily Henderson
Business Affairs: Sarah Brown

Production Company: Drool
Director: Freddie Powell
Executive Producer: Genevieve Sheppard
Producer: Jess Wylie
Director’s Assistant: Joe Paul
Director of Photography: Patrick Meller
Production Designer: James Hatt
Production Manager: Harriet Staples
Production Assistant: Bella Russell Flint
1st Assistant Director: James Sharpe
Creature Effects Supervisor: John Nolan
Puppet Captain: Rob Tygner

Editing: Trim Editing
Editor: Thomas Grove Carter
Assistant Editor: Joey Henshaw
Offline Producer: Noreen Khan

Post-Production: Untold
VFX Supervisor: Alex Grey
VFX Lead: Jack Harris
Asset Lead: Mary Doyle
Colourist: Aubrey Woodiwiss
Chief creative Officer: Neil Davies
Executive Producer: Tom Igglesden
Producer: Ella Glazer

Sound: 750mph
Sound Design & Mix: Sam Ashwell, Mike Bovill
Audio Producer: Olivia Ray

Music Supervision: Birdbrain
Photographer: George Logan: Photographer
Senior Producer: Ben Hills
Photographer Agent Paul Cowen @ Horton-Stephens
Set Designer: Adi Van Zyl
Retoucher: Mark Baxter