The Art of Harmony

Como parte da campanha "Spread Harmony", a Microsoft apresenta a iniciativa "The Art of Harmony", criada pela m: united//McCann, com foco no Natal.

A ideia foi reunir pessoas - ativistas, crianças, artistas - de culturas e papeis diversos, para criar uma arte pública e passar a mensagem de união, num mundo bastante dividido atualmente.

Entre os participantes estão Joel Artista, um artista, educador e defensor da mudança social que utiliza a arte comunitária para expressar suas mensagens; a ativista Zianna Oliphant, que luta pelas crianças; o refugiado da África Ocidental e artista Hawa Diallo; Jazz Jennings, a pessoa mais jovem a se identificar publicamente como transgênera, entre outras.

Confira abaixo o vídeo que registra a ação.

Ficha Técnica:

Client: Microsoft
Kathleen Hall – CVP, Global Advertising & Media
Deana Singleton – GM, Global Advertising
Stacey Terrien – Director, Global Advertising
Jenny Leahy – Director, Social
Erin Friedman – Director, Global Advertising
Dawn Novak – Senior Manager, Global Advertising
Ashley Anderson – Manager, Global Advertising
Sally Richardson – Manager, Social
Agency: m:united//McCann
Sean Bryan – Co-CCO
Tom Murphy – Co-CCO
Daniela Vojta –Executive Creative Director
Susan Young –Executive Creative Director
Jim Hord –Executive Creative Director
Daniel Kim – Creative Director
Todd Brown – Creative Director
Chris McMurtrey –Creative Director
Scott Higgins – Creative Director
Roberto Baibich – Creative Director
Nick Ciomperlik – Associate Creative Director
Susann Goerg – Associate Creative Director
David Cappolino – Copywriter
Julie Koong – Art Director
Alicia Foor – Art Director
David Cliff – Director of Creative Technology
Aaron Kovan –Director of Integrated Production
Jeremy Adirim – Director of Interactive Production
Melissa Tifrere –Senior Producer
Mel Senecal – Senior Producer
Rebecca Magner – Producer
Charlotte Popper – Interactive Producer
Eric Johnson – Executive Integrated Music Producer
Sam Belkin – Music Coordinator
Account/Strategy:
John Dunleavy – President
Kevin Nelson – Managing Director
Tina Galley – Executive Account Director
Michelle Kiely –Director of Strategy
Sarah Keiber – Group Account Director
Stella Warkman –Director of Project Management
Todd Sussman – Group Strategy Director
Courtney LeBlanc – Account Director
Maria Villena – Account Executive
Ellie Choi – Account Executive
Alex Cho – Account Executive
Jessica La Torre – Project Manager
Production Company
RSA Films
Director: Jake Scott
Producer: David Mitchell
Director of Photography: Chris Soos
1st A.D.: Howell Caldwell
Line Producer: Jason Groves
Editorial
Rock Paper Scissors
Editor: Biff Butler
Assistant Editor: Mike Shugarmen
Executive Producer: Eva Kornblum
Producer: Lisa Barnable
Finishing/VFX
The Mill
Executive Producer: Melanie Wickham
Producer: Katie Kolombatovich
Lead Flame Artist: Barnsely Wood
Music
"Beauty in the World" by Macy Grey
Audio Mix
Sonic Union
Mixers: Mike Marinelli
Sound Director: Justine Cortale
Color
The Mill
Fergus McCall