The Ballad

O molho de pimenta vermelha picante Texas Pete, da Garner Foods, apresenta a primeira campanha nacional da marca nos EUA criada pela McKinney.

O esforço reintroduz a marca de quase 100 anos, combinando uma versão personificada de seu mascote com uma música tema do personagem, "The Ballad of Texas Pete".

Os comerciais para TV e mídia digital (assista abaixo) pretendem destacar as raízes da marca na cultura sulista e seu mascote cowboy.

Ficha Técnica:

Garner Foods:
Director of Marketing: Katie Chaffin
Marketing Coordinator: Lauren Paschal

Creative Agency:McKinney
Group Client Director: Ryan Gardiner
Account Director: Gillian McBrayer
Account Supervisor: Marc Wilson

Co-Chief Creative Officer: Lyle Yetman
Executive Creative Director: Will Dean
Associate Creative Director: Jamie Steentofte
Associate Creative Director: Knowlton Bourne

Project Manager: Jamie DelGrosso

Group Strategy Director: Kerry O’Connor
Strategist: Chandler Condrone
Senior Social Strategist: Krista Journey
Social Strategist: Hanna Heaney

Group Media Director: Brandon Clark
Group Media Director: Michelle Wilson
Senior Media Planner: Sophia Leal
Media Planner: Catherine Johnson
Media Planner: Blake Collins
Media Director, Paid Social, Search & SEO: Barry Salus

Executive Director, Production: Kara O’Halloran
Producer: Savanna Stephens
Producer: Natty Cabral
Sr. Business Affairs Manager: Nicollete Kolb
Content Creator: Pyro Little

Director (MAMA): Mark Potoka
Director (MAMA): Matt Spicer
Executive Producer: Salim El Arja
Head of Production: Cat Craven-Griffiths
Production Supervisor: Sarah Craig
Line Producer: Ian Fingland

MD/EP: Christian Tyler
Executive Producer: Alex Dall’Orso
Director of Photography: Adam Marsden
PD: Electa Porado
Stylist: Keith Wager
Hair & Makeup Artist: Christine Kohut

Editor: Lane Maloney
Assistant Editor: Madison Hoffmann
Executive Producer: Patrick Mack
VFX Artist: Damian Riddell
Flame Artist: Alan Simonelli
Color and Conform: Will Renton

Executive Producer / Head of Sync: Kamela Anderson
Creative Director: Mike Jurasits
Composer: John Chris Barnes
Post Producer: Rob Suchecki
Mixer: Sloan Alexander