The Cash Machine

A agência sueca Forsman & Bodenfors assina para Volvo Trucks o filme "The Cash Machine" (assista abaixo).

Embalado pela música "Fiddler on the Roof - If I Were a Rich Man", o comercial traz um caminhoneiro que se sente como um milionário, já que está economizando muito dinheiro com o novo motor turbo da Volvo Trucks.

Dirigido por Tomas Skoging, da The Producers, a peça mostra o personagem "Bob", que dirige um caminhão banhado a ouro.

Ficha Técnica:

Advertising Agency: Forsman & Bodenfors, USA
Account Director: Cilla Pegelow
Account Manager: Helena Lignell
Creatives: Kim Cramer, Lars Elfman, Björn Engström, Stefan Thomson, Mattias Berg
Designer: Jerry Wass, Milly Björkman
Brand Strategist/Planner: Daniel Sjöstrand
PR Strategist: Bjarne Darwall
Digital Strategist: Peter Gaudiano
Agency Film Producer: Lena Sellman
Production company: The Producers
Director: Tomas Skoging
Producer: Mats Wolgers
DoP: Adam Frisch
Editor: Henning Mark
Post production: Swiss
Sound mix: Plop
Service production: Wonderful Content
Line Producer: Michel Sassoon
Art directions: Peter van Vliet
Wardrobe Stylist: Paula Rogers
Music supervisor/production: Music Super Circus/Woah Dad, Jonas Quant
Media agency: Verizon Media
Still photo BTS: Patrick Daly