The Gambler

Como parte da campanha "Do you know what your marketing is doing?", a Goodby Silverstein & Partners assina o comercial "The Gambler", que ironiza empresas que apostam tudo no intervalo do Super Bowl, sem uma estratégia digital mais ampla, direcionada por dados.

O filme, que promove a solução Adobe Marketing Cloud, centra-se em um chief marketing officer que comprou espaço no intervalo do Big Game e está observando o desdobramento disso, juntamente com o início do fim de sua carreira, em um bar.

Ficha Técnica:

Client: Adobe
Spot: "The Gambler"
Agency: Goodby Silverstein & Partners
Creative
Partner: Rich Silverstein
Creative Directors: Will Elliot, Patrick Knowlton
Art Director: Andrew Livingston
Copywriter: Simon Bruyn
Production
Director of Content Production: Tod Puckett
Senior Producer: Benton Roman
Account Services
Account Director: Theo Abel
Account Manager: Chelsea Bruzzone
Assistant Account Manager: Aliza Niewood
Brand Strategy
Group Brand Strategy Director: Bonnie Wan
Brand Strategist: Etienne Ma
Communication Strategy
Director of Communication Strategy: Christine Chen
Group Communication Strategy Director: Dong Kim
Senior Communication Strategists: Caitlin Neelon, Victoria Barbatelli
Communication Strategist: Tara Hughes
Junior Communication Strategists: Catherine Kim, Elyse McAvoy
Research, Analytics
Group Research, Analytics Director: Margaret Coles
Research, Analytics Director: Cassi Husain
Business Affairs
Business Affairs Manager: Heidi Killeen
Production
Company: Reset
Director: J.C. Chandor
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: Greg Schultz
Director of Photography: Masanobu Takayanagi
Production Designer: Noel McCarthy
Editorial
Company: Work Editorial
Editor: Rich Orrick
Assistant Editor: Arielle Zakowski
Executive Producer: Marlo Baird
Telecine
Company: Company 3
Colorist: Tom Poole
Visual Effects, Finishing
Company: Method Studios
Lead Flame: Aidan Thomas
Executive Producer: Robert Owens
Visual Effects Producer: Jennie Burnett Fischer
Music
Company: Butter
Composers: Max Schad, Andrew Sherman
Executive Producer: Annick Mayer
Creative Director: Andrew Sherman
Sound Design
Company: Stimmung
Sound Designer: Gus Koven
Producer: Kristina Iwankiw
Executive Producer: Ceinwyn Clark
Mix
Company: Lime
Mixer: Rohan Young