The Heist

A Adobe explora a noção de que os dados ajudam a dirigir experiências ao consumidor, em campanha criada pela Goodby Silverstein & Partners para promover o seu mais recente conjunto de software, o Adobe Experience Cloud.

O comercial "Heist" (assista abaixo) mostra três homens com o rosto coberto assaltando um banco. Em uma reviravolta, no entanto, uma das funcionárias revela que sabe bastante sobre eles, como seus nomes e o fato de que um dos ladrões está procurando uma nova casa, enquanto outro quer consolidar seus empréstimos estudantis.

"Por alguns anos, mostramos o que acontece quando o marketing digital dá errado, como uma espécie de conto preventivo para os profissionais de marketing", disse o vp de experience marketing da Adobe, Alex Amado, ao AdFreak. "À medida que a campanha evolui, queríamos mudar a estratégia criativa e começar a mostrar o potencial da ferramenta para proporcionar grandes experiências".

O comercial apresenta a nova assinatura da marca: "Make experience your business".

Com AdFreak.

Ficha Técnica:

Client: Adobe
Title of Creative Work: “The Heist”

Agency: Goodby Silverstein & Partners

Creative
Co-Chairman, Partner: Rich Silverstein
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Bennett Austin
Copywriter: Dan Berenson

Production
Director of Production: Tod Puckett
Executive Producer: Benton Roman

Account Services
Managing Partner: Brian McPherson
Account Director: Theo Abel
Account Manager: Molly Navalinski
Assistant Account Manager: Lexie Hartnett

Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Director of Communication Strategy: Christine Chen
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Victoria Barbatelli
Communication Strategist: Tara Hughes
Jr. Communication Strategists: Catherine Kim, Nicole Bruno
Research & Analytics Director: Cassi Husain

Business Affairs
Business Affairs Manager: Heidi Killeen

Production Company
Company Name: Biscuit Filmworks / Revolver
Director: Steve Rogers
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
UPM: Jay Veal
Head of Production: Rachel Glaub

Head of Production: Mercedes Allen
Director of Photography: Alwin Kuchler
Production Designer: Paul Austerberry

Editorial Company
Company Name: Final Cut LA
Editor: Rick Russell
Assistant Editor: Dillon Stoneburner
EPs: Suzy Ramirez, Eric McCasline
Producer: Barbara Healy

Telecine
Company Name: The Mill NYC
Colorist: Fergus McCall

VFX/Finishing
Executive Producer: Leighton Greer
Senior VFX Producer: Will Unterreiner
Associate Producer: Karina Slater
VFX Supervisor/CD: Tim Davies
2-D Lead Artist: Adam Lambert
2-D Artist: Brett Lopinsky

Music
Company Name: Woodwork Music

Sound Design
Company Name: Lime
Sound Designer: Michael Anastasi

Mix
Company Name: Lime
Mixer: Rohan Young