The House Party

A BBDO de Nova York assina seu primeiro trabalho para Bacardi. 

Com foco nos jovens Millenials, o comercial "The House Party" é a peça central da comunicação, que traz a assinatura: "There’s Nothing in the Way."

O filme mostra uma casa móvel cheia de jovens se divertindo, e outros que se juntam a eles no decorrer do caminho.

A campanha inclui ativações na internet.

Ficha Técnica:

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Director: Danilo Boer
Senior Creative Directors: Matthew Brink, Adam Livesey
Copywriters: Danilo Boer, Roberto Danino
Art Directors: Danilo Boer, Danny Adrian
Group Planning Director: Gordon Mclean
Head of Communications Planning: Julian Cole
Communications Planner: Cody Levine
Senior Account Director: Justin Zerrenner
Account Manager: Josh Goodman
Account Executives: Lindsay Vellines, Alexa Rice
Director of Integrated Production: Dave Rolfe
Global Executive Producer: Angelo Ferrugia
Executive Music Producer- Rani Vaz
Marketing Arm (Music Negotiation): Brad Sheehan
Business Affairs: Shelly Bloch
Head of Art & Design: Danilo Boer
Director: Megaforce
Executive Producer: Charles-Marie Anthonioz
Senior Line Producer: Bridgitee Pugh
DOP: Alexis Zabe
VFX supervisor / 2D lead: Ilia Mokhtareizadeh
VFX supervisor / 3D lead: Olivier Varteressian
VFX producer: Eliana Carranza-Pitcher
2D artists: Blake Druery, Dae Yoon Kang, Ben Kwok, Sam Caine
3D artists: Laurent Giaume, Tim Kim, Ivan Joy, Claire Chang
Colorist: Fergus McCall
Editor: Neil Smith
Executive Producer: Jane Dilworth
Senior Producer: Sari Resnick
Cutting Assistant: Adam Witten
Sound Design: Barking Owl
Creative Director: Kelly Bayett
Sound Designer: Rommel Molina
Associate Producer: Ashley Benton