The Noisy Generation

A entidade cardiovascular British Heart Foundation apresenta campanha criada pela Saatchi & Saatchi de Londres, que pretende transportar o público de volta aos anos 1960 e 1970, para mostrar como a "geração barulhenta" pode salvar vidas.

Em um movimento para inspirar doações da geração boomer, o comercial (assista aqui) mostra alguns dos momentos culturais importantes da época, como o movimento antiguerra, o surgimento da pílula anticoncepcional e o primeiro transplante de coração, tudo ao som da música "Cum on Feel the Noize", da banda Slade.

O objetivo do esforço é encorajar doações para pesquisas e para desenvolvimentos médicos, incluindo a Heart Healing Patch, pesquisa de tecnologia de inteligência artificial (IA), RevivR e treinamento interativo de RCP.

Ficha Técnica:

CLIENT: British Heart Foundation

CHIEF MARKETING OFFICER: Claire Sadler

DIRECTOR OF MARKETING & MASS FUNDRAISING: Mark Scott

MARKETING MANAGER: Kate Pactor

MARKETING EXECUTIVE: Deanna Newman

AGENCY: Saatchi & Saatchi London

CCO: Franki Goodwin

COPYWRITER: Alex Lucas

ART DIRECTOR: Jon Farley

AGENCY PRODUCER: Josephine Roloff

BUSINESS LEADER: Paul McHugh

ACCOUNT DIRECTOR: Zara Hutchins

PLANNING DIRECTOR: Kristian Henschel

PRODUCTION BY: Nexus Studios

DIRECTOR: Mischa Rozema

DIRECTOR OF PHOTOGRAPHY: Ben Magahy

PRODUCER: Isobel Conroy, Julia Fetterman

VFX SUPERVISOR: Rodolfo Pereira

HEAD OF PRODUCTION: Rachel Moss

MARKETING: Valentina Tarelli, Nancy Edmondson, Isobel Wise, Steph Anjo

LIVE ACTION SHOOT: PRODUCTION CZ

PRODUCER: Michal Škop

PRODUCTION MANAGER: Tereza Fekete

PRODUCTION COORDINATOR: Kristián Škop

PA: Julie Najbrtová

COVID COORDINATOR: Kristyna Novotná

1ST AD: Pavel Svatoň

2ND AD: Patrick Kirschner

SET RUNNER: Omar Tilli

1ST AC: Zbyněk Kunc

2ND AC: Krištof Soukup

VTR: Tadeáš Chramosta

SOUND MASTER: Jan Paul

BOOM: Miro Chaloupka

MAKING OF PHOTO / BTS: Adam Lukas

DIT: Lukáš Biegl

CRANE ARM GRIP: Jiří Pospíšil, Jiří Janouš, Tomáš Souček

GAFFER: Pavel Kroupa

RIGGING: Jiří Valenta

CASTING AGENT: Petra Dienstbierová / JAM Casting

CASTING EXTRAS: Sophie Šípová / Talent Management

EXTRAS COORDINATOR: Roman Bednarčík

PRODUCTION DESIGNER: Tomáš Homolka

PROP MASTER: Renáta Věříšová

CONSTRUCTION ST/BY: Petr Šálek

HAIR ARTIST: Marek Pátl

MAKE UP ARTIST: Radka Suchá

WARDROBE STYLIST: Peter Tistan

KEY GRIP: Ludek Hynek

CATERING: Tomáš Podskalský

MEDIC: Eva Dvořáková

SFX: Petr Lukavec

DRIVERS: Michal Bára, Otto Davídek, Jan Bohm, Václav Kolman

ONLINE & CG: The Mill

PRODUCERS: Elle Lockhart, Agrata Sharma

PRODUCTION ASSISTANT: Ollie Lovell-White

2D LEAD ARTISTS: Adam Maynard, Gary Driver, Venkata Siva Kumar Mannepalli, Swarup Kumar Panigrahi

3D LEAD ARTIST: Laurent Giaume, Alan Williamson

2D ARTISTS: Pavel Vicik, Pete Atack, Rafael Vormittag, Tomer Epshtein, Robert Hagan, Jegathesan Thangappan, Arun Kumar, Hariharan S, Jai Singh, Venna Leelanadhareddy, Paresh Kumar Swain

3D LEAD ARTIST: Alan Williamson

3D ARTIST: Sergio Xisto, Richard Green, Vaclav Cizkovsky

DESIGNER: Paul Bloomfield

OFFLINE: Trim Editing

EDITOR: Elise Butt

OFFLINE PRODUCER: Tatyana Alexandra

SOUND: Factory

PRODUCER: Beth Massey

SOUND ENGINEER: Mark Hills

MUSIC SUPERVISION: Wake The Town

PRODUCER: Stephen Ettery

BAND: Slade

SONG: Cum On Feel The Noize

STOCK FOOTAGE: The Directors Studio

MEDIA BUYING AGENCY: PHD

MEDIA PLANNER: David White

MEDIA BUSINESS DIRECTOR: Claire Bullock