The Running of the Horses

Ao som de uma versão da música "You’re Not Alone", vários cavalos correm pela areia de uma praia no novo comercial criado pela Adam&Eve/DDB para o banco Lloyds.

O filme "The Running of the Horses" (assista abaixo) busca destacar diversas pessoas, em diferentes fases de suas vidas, apoiadas pela instituição financeira - cujo símbolo é um cavalo.

Ficha Técnica:

Agency: Adam & Eve/DDB
Group chief creative officer: Ben Priest
Chief creative officer: Richard Brim
Brand: Lloyds Bank
Client: Catherine Kehoe, managing director for brands & marketing; Ros King, marketing communications director, brands & marketing; Jean Reddan, head of marketing communications
CEO: Mat Goff
Creative directors: James Gillham, Graham Cappi
Agency TV producers: Patrick Cahill, Celestine Hall
Agency print producer: Amanda Davies
Integrated assistant producer: Nicholas Akinnibosun
Global chief strategic officer: David Golding
Planning director: Ben Worden
Senior planner: Gail Anderson-Brown
Business director: Charlotte Wolfenden
Account director: Fay Taylor
Account managers: Verity Evans, Janki Shah
Photographer: Dean Rogers
Retoucher: Mark Henry, King Henry retouching
Media agency: Greenhouse, MEC
Media planners: Jonathan Hill, Mark Cochran
Production company: Pulse Films
Director: Sam Pilling
Producer: Arlene McGann
Executive producer: James Sorton
Production manager: Ben Burdock
Production designer: Neville Stevenson
Edit house: Speade
D.O.P: Pat Scola
Editing company: Speade
Editor: Ellie Johnson
Post production: The Mill
Post producer: Clare Melia
Lead 2D artist: Carl Norton
2D artists: Gary Driver, Nina Mosand
Lead 3D artist: Sam Driscoll
3D artists: Pavel Mamichev, Ashley Tilley, Dan Yargici, Michael O’Donoghue, Vicky McIntyre, Kevin O’Sullivan
Colourist: James Bamford
Audio post production: Factory Studios
Sound engineer: Ant Moore
Music track title: Astræa
Music track artist: You’re Not Alone