The Space Hotel

A Cisco e a Goodby Silverstein & Partners convidaram uma designer de interiores, uma exploradora espacial, um professor de astronáutica e um especialista em viagens para imaginar como seria um hotel espacial numa era futura do "turismo galáctico".

Os especialistas usaram o Cisco Spark - plataforma de colaboração corporativa da marca - para fazer um brainstorm durante o projeto. Em seguida, a GS&P criou um curta-metragem (assista aqui), bem como um vídeo que oferece um tour em 360º no hotel, incluindo o lobby, quartos, área de jantar, deck e piscina (assista abaixo).

"No final do ano passado, tanto o presidente Obama como Elon Musk anunciaram planos para uma viagem a Marte, então essa ideia não parece tão exagerada", defende Will Elliott, diretor de criação associado da GS&P. "Nossa nova campanha mostra como o Cisco Spark ajuda as equipes a transformar grandes ideias, como o primeiro hotel espacial da galáxia, em realidade".

"O que é realmente interessante é que a tecnologia de hoje está permitindo a passagem da ficção para o fato", acrescenta David Barnhart, professor de astronáutica e um dos colaboradores do Space Hotel. Também participaram da iniciativa Nicole Hollis, designer de interiores; Anousheh Ansari, exploradora espacial; e Brian Kelly, fundador e CEO da The Points Guy.

O trabalho dá continuidade à campanha "There's Never Been a Better Time" da Cisco, lançada em maio do ano passado.

Ficha Técnica:

Client: Cisco
Agency: Goodby Silverstein & Partners
Co-Chairman: Rich Silverstein
Chief Creative Officer Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Maggie Bradshaw
Copywriter: Jonathan Pelleg
Associate Design Director: Angie Elko
Art Director: Aaron Dietz
Copywriter: Mandy Dietz
Executive Producer: Hilary Coate
Sr. Producer: John Riddle
Account Director: Tanin Blumberg
Account Manager: Chris Nilsen
Account Manager: Sam Thayer
Brand Strategy Director: Mike Ronkoske
Brand Strategist: Nora Alibhai
Business Affairs Manager: Anna Diokno
Project Integration Director: Mallory Frye
Production & Post: Gentleman Scholar
Director: William Campbell
Director: Will Johnson
Director of Photography: Tom Banks
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Sr. Producer: Jake Hibler, Kirsten Noll
Music/Sound Design: Yessian
CCO: Brian Yessian
Head of Production: Michael Yessian
Executive Creative Director: Andy Grush
Executive Producer: David Gold
Sr. Producer: Katie Overcash
Composer: Marc Jacobs, Daniel Johnson
Sound Design: Jeff Dittenber, Benjamin Lantz
Audio Mixing: Lime Studios, Rohan Young
—Ad: "Cisco Spark: 360 Space Hotel Tour"
Agency: Goodby Silverstein & Partners
Co-Chairman: Rich Silverstein
Chief Creative Officer Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Maggie Bradshaw
Copywriter: Jonathan Pelleg
Associate Design Director: Angie Elko
Art Director: Aaron Dietz
Copywriter: Mandy Dietz
Executive Producer: Hilary Coate
Sr. Producer: John Riddle
Account Director: Tanin Blumberg
Account Manager: Chris Nilsen
Account Manager: Sam Thayer
Brand Strategy Director: Mike Ronkoske
Brand Strategist: Nora Alibhai
Business Affairs Manager: Anna Diokno
Project Integration Director: Mallory Frye
Production & Post: Gentleman Scholar
Director: William Campbell
Director: Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Sr. Producer: Jake Hibler
Sr. Producer: Kirsten Noll
Technical Director: Tim Hayward
Designer: James Levy
Designer: Paul Kim
Designer: Juan Carlos Cuadra
3D Animator: James Lane
3D Generalist: Bill Maloney
3D Generalist: Kevin Lim
3D Modeler: Travis Mangaoang
3D Modeler: Mike DuPree
Lighter: Erick Schiele
Lighter: Patrick Surace
Lighter: Robin Kim
Lighter: Paul Hargrave
Compositor: Ryan Kaplan
Compositor: Rachel Choi
Compositor: Steven Escarcega
Compositor: Hector Cabrera
Music & Sound Design: Yessian
CCO: Brian Yessian
Head of Production: Michael Yessian
Executive Creative Director: Andy Grush
Executive Producer: David Gold
Sr. Producer: Katie Overcash
Composer: Nathan Padgett
Composer: David Voyzey
Composer: Dan Zank
Sound Design & 360 Binaural Audio Mix: Jeff Dittenber
Sound Design: Weston Fonger
360 Binaural Audio Mix: Scott Gatteno