The Spark

A rede de fast food Chick-Fil-A apresenta campanha de Natal criada pela McCann de Nova York.

Produzida pela Psyop, a animação "The Spark" (assista abaixo), de dois minutos, dá continuidade ao esforço lançado pelo anunciante na temporada festiva do ano passado (leia e veja aqui).

O filme faz uma analogia entre a falta de luzes de Natal e a falta de esperança, mostrando que o sentimento natalino está dentro de cada um de nós.

Na ficha técnica está a dupla de brasileiros Andre Bittar (Creative Director) e Estefanio Holtz (Vp Creative Director), ambos da McCann de Nova York.

Ficha Técnica:

Agency: McCann

Devika Bulchandani, President, McCann North America

Sean Bryan, Co-Chief Creative Officer, McCann North America

Tom Murphy, Co-Chief Creative Officer, McCann North America

Veronica Bertran, Chief Client Officer, McCann North America

Larry Platt, EVP Executive Creative Director, McCann New York

Danny Rodriguez, EVP Executive Creative Director, McCann New York

Sherrod Melvin, Group Creative Director, McCann New York

Thomas Weingard, Creative Director, McCann New York

Andre Bittar, Creative Director McCann New York

Estefanio Holtz, VP Creative Director, McCann New York

Kathy Love, SVP Executive Integrated Producer, McCann New York

Dina Hovanessian, SVP Executive Account Director, McCann New York

Michael Morettoni, Account Director, McCann New York

Julianna Katrancha, SVP Group Strategy Director, McCann New York

Justin Luk, Strategy Director, McCann New York

Lauren Diller, Senior Project Manager, McCann New York

Cali McGovern, Junior Copywriter, McCann New York

Ralph Vibar, Junior Art Director, McCann New York

Jillian Nedd, Junior Art Director, McCann New York

Eric Johnson, SVP Executive Music Producer, Integrated Production, McCann New York

Dan Gross, Integrated Music Producer, McCann New York

Rachel Aronson, VP Strategy Director, Social, McCann New York

Whitney Bryan, Communications Planning Director, McCann New York

Julia Simons, Assistant Account Executive, McCann New York