The Test

A fabricante de automóveis japonesa Acura apresenta o comercial "The Test", criado pela Mullen Lowe, que defende o compromisso da empresa com a segurança de seus modelos.

O filme se inicia em um laboratório de testes de colisão, com um técnico colocando quatro figuras em um Acura MDX, que, a principio, parecem ser bonecos de teste incrivelmente realistas. Depois de alguns momentos, no entanto, percebemos que eles são, de fato, seres humanos.

"A maioria das peças publicitárias que usa bonecos de teste é muito técnica e fria", comenta Leila Cesario, gerente de publicidade nacional de Acura. "Estamos comunicando a importância da segurança e da confiança que as pessoas depositam quando colocam suas famílias em seus carros, para irem ao trabalho ou à escola. Esta é uma incrível responsabilidade que nós compreendemos e experimentamos. Neste filme , estamos pontuando esta unidade emocional por trás de nossas realizações de segurança", completa Leila.

Globalmente, o comercial "The Test" será apoiado por campanha digital mais ampla, criada pela Razorfish.

Com AdFreak.

Ficha Técnica:

Spot: Acura "The Test"
Client: American Honda Motor Co.
Jon Ikeda, Vice President and General Manager, Acura
Leila Cesario, Manager, National Advertising, Acura
Agency: Mullen Lowe
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Margaret Keene
Art Director: Paul Foulkes
Writer: Chris Ford
Producer: Dustin Oliver
Senior Business Affairs Manager: Davina Turnbull
Asst. Business Affairs Manager: Nickie Kolb
Music Supervisor: Danica Bates
Director of Art Production: Kate Shoults
Senior Art Producer: Alison Brislin
Managing Director: Cameron McNaughton
Group Account Director: Nicole Neopolitan
Account Director: Courtney Calvert
Senior Account Executive: Kylie Mugg
Product Knowledge Director: Curtis Millward
Production Company: The Corner Shop
Director: Peter Thwaites
Executive Producer: Anna Hashmi
Producer: Jay Shapiro
DP: Joost Van Gelder
Editorial Company: Work
Executive Producer: Marlo Baird
Editor: Bill Smedley
Assistant Editor: Ben Foushée
Producer: Barbara Healy
Postproduction Company: Electric Theatre Collective
Executive Producer: Kate Hitchings
Set Supervisor: Ryan Knowles
Lead Flame Artist: Giles Cheetham
Matte Painting: Dave Gibbons
Colorist: Aubrey Woodiwiss
Sound Company: 740 Sound
Executive Producer: Scott Ganary
Mixer: Stephen Dickson, Larry Winer
Sound Designer: Chris Pinkston, Rob Marshall
Sound Design Producer: Jeff Martin
Associate Producer: Geena Richard
Music
Track: Ex Machina – "Skin"
Composers: Ben Salisbury and Geoff Barrow
Shane Casting:
Casting Agent: Shane Liem
Digital Banners and Landing Page
Agency: Razorfish
VP, Group Creative Director: Mike Frank
Associate Creative Director: Kate Foley
Art Director: Caitlin Bauler
Senior Copywriter: Anne Butcher
Senior Art Director: Can Kadioglu
Art Director: Chris Kitahara
Senior Copywriter: Newton Stern
Content Strategist: Jonathan Baker
Strategy Director: Evan Zeller
Associate Motion Director: Carlos Barillas
Senior Presentation Layer Developer: Ryan Daly
Senior Presentation Layer Developer: Shamim Toufighian
VP, Technology: Ron Davis
Senior Technical Architect: Udayan Shukla
Senior Functional Analyst: Ahmed BenAssaf
Senior Software Engineer: Pratik Sheth
Senior Presentation Layer Developer: Johnatan Garcia
Senior Presentation Layer Developer: Jose Lombana
Associate QA Manager: David Hua
QA Analyst: Danny Ta
QA Analyst - Luis Garzon
Senior Director Social Media - Jerry Lawrence
Social Media Strategist - Zachary Cheek
VP, Client Partner- Liz Swanson
Account Director - Amy Kelly
Account Supervisor - Erik Troedsson
Program Director - Rosie Rathburn
Senior Project Manager - Ryan Schmidt