The World Is Yours To Take

Como parte da "maior campanha da história da Budweiser" (leia e veja aqui), o rapper Lil Baby lança a música “The World Is Yours To Take” (ouça aqui), que integra a "trilha sonora oficial" da Copa do Mundo 2022.

A canção mantém o refrão da canção “Everybody Wants to Rule the World”, lançada nos anos 1980 pela banda Tears For Fears. Assista ao videoclipe, abaixo.

"A música que fiz com a Budweiser é sobre a jornada em que todos estivemos nos últimos anos e celebrando o que vem a seguir. Quando comecei na música, em 2017, realizei um sonho que me trouxe para onde estou agora, e é isso que quero que os fãs sintam quando ouvirem a música", declara Lil Baby.

"The World Is Yours To Take" é um dos oito singles que integram a trilha sonora oficial da Copa do Mundo e será apresentado ao vivo no aniversário de 28 anos de Lil Baby, no Budweiser Hotel, durante o torneio.

Budweiser e Lil Baby também vão se unir a outros artistas para lançar outras versões da música e captar o clipe na Copa do Mundo no Qatar.

A criação é da Wieden+Kennedy Nova York e São Paulo.

Ficha Técnica:

CLIENT NAME: BUDWEISER GLOBAL
CLIENT: Budweiser Global
PROJECT NAME: Budweiser Global World Cup 2022
FORMAT: Digital, Social
BUDWEISER GLOBAL
GLOBAL CHIEF MARKETING OFFICER: Marcel Marcondes
VP, GLOBAL BRANDS: Richard Oppy
VP, GLOBAL BUDWEISER: Todd Allen
GLOBAL MARKETING DIRECTOR: Chad Lafeldt
GLOBAL MARKETING DIRECTOR: Joca Oliveira
GLOBAL MARKETING DIRECTOR: Lia Bertoni
GLOBAL MARKETING MANAGER: Morgan Franklin
PR: Allison + Partners
MEDIA: Publicis
AGENCIES: W+K NEW YORK + W+K SÃO PAULO
GLOBAL CHIEF CREATIVE OFFICER: Karl Lieberman
GLOBAL CHIEF EXECUTIVE OFFICER: Neal Arthur
EXECUTIVE CREATIVE DIRECTOR: Felipe Ribeiro
CREATIVE DIRECTOR: Rafael Melo
CREATIVE DIRECTOR: Renan Molin
ART DIRECTOR: Gustavo Henrique | Andriws Vilela
COPYWRITER: Matheus Sanches | Ricardo Scarpa
DESIGNER: Leandro Beraldo
EXECUTIVE PRODUCER: Dave Lambert
SENIOR PRODUCER: Sally Brewin Reynolds
GROUP ACCOUNT DIRECTOR: Brooke Stites
ACCOUNT DIRECTOR: Courtney LeBlanc
MANAGEMENT SUPERVISOR: Meredith Zambito
ACCOUNT EXECUTIVE: Saporah Carter
STRATEGY DIRECTOR: Bruna Rodriguez
COMMS DIRECTOR: Zack Green
PROJECT MANAGER: Roberta Guzzardi
BUSINESS AFFAIRS MANAGER: Kacey Kelley + Paul Fitzgerald
BROADCAST TRAFFIC DIRECTOR: Sonia Bisono
TRAFFIC MANAGER: Laura Guerra
PRODUCTION COMPANY: UNTOLD STUDIOS
DIRECTOR: FILFURY
CINEMATOGRAPHER: Josh Saideman
EXECUTIVE PRODUCER: Luke Colson
HEAD OF PRODUCTION: Mariel Sands
PRODUCER: Samuel Cornwell
LINE PRODUCER: Kim Carey
PHOTOGRAPHER/BTS: COLLECTIVE GALLERY
PHOTOGRAPHER: Cam Kirk
VIDEOGRAPHER: Caleb Seales
BTS PRODUCER: Collective Gallery
EDITORIAL COMPANY: UNTOLD STUDIOS
EDITOR: Parker Wilson
EDITOR: Peter Leininger
TELECINE COMPANY: UNTOLD STUDIOS
COLORIST: Aubrey Woodiwiss
COLOR ASSISTANT: George Curran
VFX/FINISHING: UNTOLD
ANIMATOR: Christopher VanNordstrand
DESIGNER: Barbara Abbes
DESIGNER: Elena Saenz de la Torre Loras
AUDIO POST COMPANY: WAVE STUDIOS NY
MANAGING PARTNER/EP: Aaron Reynolds/Vicky Ferraro
SFX + MIXER: Isaac Matus
MUSIC EDIT: DEPARTMENT OF MUSIC
CO-FOUNDER/CREATIVE DIRECTOR: Michael Freeman
ALT MIX: Cory Melious
MUSIC TRACK
TRACK: “The World Is Yours to Take [Budweiser FIFA World Cup 2022 Anthem]”
ARTIST/S: Tears For Fears featuring vocals/lyrics by Lil Baby
LABEL: Universal Music Enterprises, a Division of UMG Recordings, Inc.
PUBLISHER: BMG Rights Management (US) LLC; Universal Music Publishing Group
REMIX: Lil Baby