Think again

A Transport Accident Commission (TAC) de Victoria (Austrália) quer deixar claro que scooters elétricas não são brinquedos, incentivando as pessoas a usar esses veículos com segurança, em campanha criada pela Clemenger BBDO.

Os filmes em stop-motion (assista abaixo) trazem bonequinhos de brinquedo andando de e-scooters de forma imprudente, com consequências devastadoras.

No final, todos os filmes trazem a mensagem: "If you think e-scooters are a toy, think again".

A Clemenger trabalhou com a Mighty Nice para criar os filmes, apresentando um elenco de personagens de brinquedo andando de patinetes elétricas de forma insegura em diferentes paisagens urbanas de Melbourne. No momento em que um acidente ocorre, eles se transformam em pessoas com ferimentos muito reais e dolorosos.

O esforço também conta com spots para rádio e estratégia para mídia digital e redes sociais.

Ficha Técnica:

Agency: Clemenger BBDO
Chief Creative Officer: Adrián Flores
Creative Director: Derek Anderson
Senior Copywriter: Ellie Dunn
Senior Art Director: Lisa Dupré
Chief Strategy & Experience Officer: Simon Wassef
Senior Strategy Director: Ness Quincey
Behavioural Scientist: Len Duniec
Group Business Director: James Kerr
Business Director: Tony Dediu
Business Manager: Caitie Jackson
Radio Producer: Alana Teasdale

Client: Transport Accident Commission (TAC)
Executive General Manager – Community: Jacqui Sampson
Senior Manager, Marketing, Sponsorships and Engagement: Angela Hann
Acting Team Manager Marketing and Advertising / Campaign Manager: Katrina Nedeski
(Former) Campaign Manager: Lucia Brisolla
Marketing Advisor: Michaela Bradley
Acting Director – Behaviour, Education & Community: Paul Tierney
Acting Manager – Behavioural Insights and Programs: Samantha Buckis

Production: MADE THIS
Head of Film: Ainslee Littlemore
Producer: Callum Smith
Production Manager: Lachlan Beattie
Director: Tom Stephens

Production: Mighty Nice
Director: Darren Price
Executive Producer: Tina Braham
Producer: Chloe Marshall
Head of Studio: Ben Seager
Animators: Pete Nizic & Duncan MacLaren
Stop Motion Director of Photography: Simon Higgans
Art Director & Model Maker: Jacqui Hudson

Sound: Squeak E. Clean Studios
Sound Engineer: Paul Le Couteur
Executive Producer: Ceri Davies
Executive Creative Producer: Karla Henwood