This doesn’t need to end

A marca de chocolates Cadbury celebra os inúmeros atos de bondade, grandes e pequenos, que estão acontecendo durante a pandemia de coronavírus.

Criado pela VCCP, o filme (assista abaixo) evidencia as várias maneiras pelas quais pessoas que moram no Reino Unido demonstram generosidade e permanecem conectadas durante todo o período de isolamento.

No final, o anunciante lembra ao público: "When lockdown is over, all this doesn’t need to be over."

Ficha Técnica:

Brand: Cadbury
Agency: VCCP
Head of global brands: Mie-Leng Wong
Global brand director, Cadbury: Sam Greenwood
Associate marketing director, Cadbury Equity (UK): Colin O’Toole
ECD: Darren Bailes
Creative directors: Chris BirchJonny Parker
Agency producer: Carly Parris
DoPs: Josh Willaims Jack Maddison Dan Evans Richard Bell Victor Frankowski Max Gabbay Tom Sweetland Casey Hennesy Harold Willaims
Media agency: Carat
Global client leads: Charlotte Taylor
Strategy partner: Flora Kessler
Client business director: Lauren Ashleigh Kenny
Production company: Clouded Vision
Director: Tom Sweetland
Producer: Simon Lane
Editor: Toby Dashwood
Post production: Freefolk
Executive post producer: Fi Kilroe
Producer: Charles Gillett
Lead flame: Jason Watts
Nuke compositor: Bradley Cocksedge
Sound design: Timo Salia
Colourist: Dan Moran
Group managing director: David Boscawen
Business directors: Sam BrownMatt Smith
Senior account manager: Catherine Tilley
Group planning directors: Gethin JamesOliver Waterstone
Senior planner: Hannah Martin