Thrill of The Next

Para promover o novo Toyota C-HR, a australiana BWM Dentsu criou o comercial "Thrill of the Next" (assista abaixo).

A ideia é destacar o design, a tecnologia e o desempenho do modelo, enquanto o carro leva um jovem casal de uma experiência para outra.

A campanha integrada inclui conteúdo online, bem como peças out of home, mídia impressa e social media.

Ficha Técnica:

Client: Toyota Australia
Chief Marketing Officer - Wayne Gabriel
Corporate Manager, Brand Management & Communications - Yolande Waldock
Manager, Marketing Communications, National Marketing Division - Hannah Roy
Commercial Communications Manager, National Marketing - Hayley Phillips
Commercial Communications Coordinator, National Marketing - Corinne Nolan

Agency: BWM Dentsu
Chief Creative Officer - Rob Belgiovane
Executive Creative Director - Asheen Naidu
Senior Copywriter - Oskar Westerdal
Senior Art Director - Jerome Gaslain
Planning Director - Karl Bates
CEO Oddfellows - Andrew Black
Client Service Director - Brent Kirby
Senior Account Director - Guy Lovell
Account Manager - Chris Murphy
Head of Onscreen - Margot Fitzpatrick

Production Company: Exit Films
Director - Ben Tricklebank
Producer - Fiona Pakes
DOP - Simon Duggan
Editor - Drew Thompson, Arc Edit
Post Production & Visual Effects: Alt.vfx
Vfx Supervisors - Andreas Wanda/ Colin Renshaw
Senior Producer - Tyrone Estephan
Music and Sound Post Production: Nylon Studios
Executive Producer - Karla Henwood
Music Composer/Arranger - Jesse Watt
Sound Engineer - Stuart Welch