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BK transforma Whopper em palco para rapper britânico
O Burger King se uniu ao rapper britânico Tinie para oferecer uma apresentação virtual da música "Whoppa".
Clientes da rede de fast food no Reino Unido poderão digitalizar um QR Code em seu Whopper, que gerará uma miniatura de Tinie, cantando o single "Whoppa", tendo como palco o sanduíche carro-chefe do Burger King.
Confira o vídeo que apresenta a iniciativa, abaixo.
A criação é da BBH de Londres, com produção do Dimension Studios.
Ficha Técnica:
CREATIVE CREDITS
BURGER KING CMO: Katie Evans
BURGER KING BRAND & COMMUNICATION DIRECTOR: Soco Nunez
AGENCY
CREATIVE AGENCY: BBH
BBH CREATIVE TEAM: Ben Edwards & Guy Hobbs
BBH CREATIVE DIRECTOR: Felipe Guimaraes
BBH CHIEF CREATIVE OFFICER: Stephen De Wolf
BBH SOCIAL CREATIVE: James McComb
BBH STRATEGY DIRECTOR: Saskia Jones
BBH STRATEGIST: Laura Casado Cisa
BBH CEO: Karen Martin
BBH ACCOUNT DIRECTOR: David White
BBH ACCOUNT MANAGER: Laura Huber
BBH ACCOUNT EXECUTIVE: Lwimbo Malanda
PRODUCTION
BBH HEAD OF PRODUCTION: Stephen Ledger-Lomas
BBH HEAD OF DIGITAL PRODUCTION: Richard Atkins
BBH HEAD OF FILM PRODUCTION: Victoria Keenan
BBH FILM PRODUCER: Georgia Dickinson
BBH LEAD MUSIC SUPERVISOR: Hywel Evans
DESIGN
BBH HEAD OF DESIGN: Ross Mawdsley
BBH DESIGNERS: Ali Freeman, Josh Bailey, Christian Tunstall
BBH HEAD OF UX: April Felker
SOCIAL FILM
BBH PRODUCER: Georgia Dickinson
BSS PHOTOGRAPHER: Korrie Powell
PRODUCTION COMPANY
PRODUCTION COMPANY: Dimension Studios
HEAD OF PRODUCTION: Adam Smith
POST SUPERVISOR: Adrianna Polcyn
DIGITAL IMAGING TECHNICIAN: James Gadd
1ST ASSISTANT DIRECTOR: Sarah Pearn
STUDIO COORDINATOR: Toby Hyder
PARTNERSHIP DIRECTOR: Lauren Dyer
SNK FILMS, 2ND ASSISTANT DIRECTOR: Sophie Kenny
SOUNDNODE, SOUND PLAYBACK OPERATOR: James De Taranto
BULLY ENTERTAINMENT, LEAD PROJECT MANAGER: Olga Hasta
BULLY ENTERTAINMENT, DOER OF ALL THINGS: Landon Hood
BULLY ENTERTAINMENT, KEY ACCOUNTS & COMMS. DIRECTOR: Ola Dinh
BULLY ENTERTAINMENT, CREATIVE DIRECTOR / FOUNDER: Carlson Bull
AUDIO
AUDIO PRODUCTION: String and Tins
AUDIO POST PRODUCERS : Alina Miroshnichenko, Charlie Howard
SOUND ENGINEER : Lawrence Kendrick
PR
PR AGENCY: Frank
CLIENT SERVICES DIRECTOR : Laura Crompton
ACCOUNT MANAGER : Bill Collier
SENIOR ACCOUNT EXECUTIVE : Meral Taze
ACCOUNT EXECUTIVE : Hugh Royle
ACCOUNT EXECUTIVE : Rosie Barrett
SOCIAL
SOCIAL MEDIA AGENCY: Coolr
ACCOUNT DIRECTOR: Lauren Sarginson
SOCIAL CREATIVE: James Parker
SOCIAL EXECUTIVE: Ben Ravenscroft
DISTURBING LONDON
FOUNDER/CEO - DISTURBING LONDON: Dumi Oburota
GENERAL MANAGER - DISTURBING LONDON: Sandy Cheema
WARNER/ PARLOPHONE
MARKETING MANAGER - PARLOPHONE: Casey Amber
HEAD OF AUDIENCE & ENGAGEMENT - PARLOPHONE: Anya Du Sauzay
VP STRATEGIC MARKETING AND PARTNERSHIPS - WARNER: Catherine Roe
HYPEBRID
JASON EDWARDS-BUHARI - MANAGING DIRECTOR - HYPEBRID: Jason Edwards-Buhari