Tiroteios em escolas

Para aumentar a conscientização sobre sinais de alerta em relação a tiroteios em escolas, a ONG Sandy Hook Promise, liderada por membros de famílias cujos parentes foram mortos em tiroteio na Escola Primária Sandy Hook, em 2012, apresenta o filme "Point of View" (assista abaixo), criado pela BBDO de Nova York.

O trabalho propõe que o público veja o mundo por meio dos olhos de um atirador, observando como ele é ignorado ou intimidado por outros alunos.

A peça é pontuada por "dicas" sobre o que pode acontecer no desfecho, mostrando desde cartazes vandalizados até um post nas mídias sociais sobre a violência iminente.

Com Adweek.

Ficha Técnica:

Agency: BBDO New York

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Senior Creative Director: Peter Alsante
Creative Director: Bianca Guimaraes
Associate Creative Director/Copywriter: Jim Connolly
Associate Creative Director/Art Director: Marcus Johnston,
Director of Integrated Production: David Rolfe
Executive Producer: Alex Gianni
Music Producer: Julia Millison
Account Director: Lindsey Cash
Account Manager: Elizabeth Jacobs
Planning Director: Ben Bass
Planner: Michael Schonfeld
Group Planning Director: Yin Chung
Director of Digital Analytics and Measurement Lead, Marketing Science: Chris Daniele

Client: Sandy Hook Promise
Founder and Managing Director: Nicole Hockley
Founder and Managing Director: Tim Makris
Marketing and Programs: Dawn Lyons

Production Company: MJZ
Director: Rupert Sanders
DP: Jess Hall
President: David Zander
Executive Producer: Kate Leahy
Producer: Adriana Cebada Mora
Editorial: Work Editorial
Editor: Ben Jordan
Assistant Editor: Trevor Myers
EP/Partner: Jane Dilworth,
EP: Erica Thompson
Producer: Chris Delarenal

Finishing Company:
VFX: Blacksmith
VFX Supervisor: Eliza Randall
Lead Compositior: Daniel Morris
Compositor: Yebin Ahn
Roto: Studio 8
Tracking: QLBeans
EP: Charlotte Arnold
VFX Producer: Tina Chen
Music: TBD / Barking Owl Sound
Sound Designer: Morgan Johnson
Creative Director/ EP: Kelly Bayett
Producer: Ashley Bento

Audio
Audio Post: Heard City
Audio Mixer: Keith Reynaud
Audio Mixer: Eric Warzecha
Managing Director/Partner: Gloria Pitagorsky
Executive Producer: Jackie James
ADR: LIME Studio LA
Audio Engineer: Zac Fisher
Audio Assistant: Kevin McAlpine
Executive Producer: Susie Boyajan