Tower of Success

Para promover a 10ª geração do modelo Accord, a Honda apresenta o comercial "Tower of Success" (assista abaixo), criado pela RPA.

O filme começa com uma placa que diz "Better Is a Never-Ending Quest". Em seguida, um troféu de bronze se livra de sua pose congelada e anuncia: "Há perigo no sucesso", e a câmera passa para outras estatuetas - uma jogadora de futebol, um pescador, um anjo, atletas de motocross - todos falando sobre os riscos de se estar no topo.

Numa próxima etapa, a campanha usará a tecnologia utilizada para desenvolver os personagens de troféus para uma comunicação hiper-direcionada, que permitirá aos consumidores enviar vídeos de estatuetas personalizadas aos amigos.

Ficha Técnica:

Agency: RPA
Client: Honda
Director: Smith & Foulkes
Production Company: Nexus
Assistant Vice President, Honda Automotive Marketing: Susie Rossick
National Manager, Honda Advertising: Alicia Jones
EVP, Chief Creative Officer: Joe Baratelli
SVP, Chief, Creative Development: Jason Sperling
VP, Creative Director: Chuck Blackwell
VP, Creative Director: Ken Pappanduros
EVP, Chief Production Officer: Gary Paticoff
VP, Director of Video Production: Isadora Chesler
Producer: Angela Pascal
VP, Director of Business Affairs: Maria Del Homme
EVP, Chief Client Officer: Brett Bender
SVP, Group Account Director: Adam Blankenship
VP, Management Supervisor: Cathy O'Gorman
Account Supervisor: Teresa Christovich
Account Executive: Nicole Hansen
Executive Producer: Tracey Cooper
CG Supervisor: Cesar Eiji Nunes
Art Director: Cesar Eiji Nunes
Concept Artist: Callum Strachan
Storyboard & Designs: Russell Hossain
Design: Seb Antoniou
Design: Florian Caspar
Rigging Artist: Lisa Bouët
3D Animator: Dominic Griffiths
3D Animator: Benjamin Tron
3D Generalist: Eder de Souza
3D Generalist: Ackeem Durrant
Production Manager: Maïwenn Le Borgne
Production Manager: Derek Wlash
Editor: Dave Slade
VFX Studio: MPC
Creative Director: Rob Hodgson
Executive Producer: Karen Anderson
Senior Producer: Diana De Vries
Coordinator: Alexander Ramos
Line Producer: Deepanjali Singh
CG Lead: Ryan McDougal
CG Lead: Dave White
CG Lead: Tim Kafka
CG Lead: Rune Mansson
CG Lead: Clement Renaudin
2D Lead: Toya Drechsler
2D Compositor: Oliver Caiden
2D Compositor: David Ince
Animation: Andrew Price
Animation: Jacob Patrick
Animation: Ty Coyle
Animation: Graeme Revell
Animation: Jacob Fradkin
Animation: Dan Wawrzaszek
Animation: Ambalika Nandy
Animation: Ankan Sanyal
Animation: Justin Tirado
Animation: Parker Sellers
Modeling: Dana DiGioia
Modeling: Pascual Rubio Cervera
Modeling: Rodrigo Carrasco
Modeling: Joel Durham
Modeling: Sean Golding
Modeling: Jared Krichevsky
Modeling: Anastasios Gionis
Modeling: Lamarcus Harvey
Modeling: Bibin Balan
Modeling: Ullas Thunga
Modeling: Anbarasu E
Modeling: Prakash Vaira
Lighting: Matt Bell
Lighting: Dennys Herman
Lighting: Chris Bernier
Lighting: Francisco Fraga
Lighting: Roberto Maki
Lighting: Tiago Dias
Lighting: Jared Broddle
Lighting: Tim Kafka
Lighting: Rune Mansson
Lighting: Clement Renaudin
Lighting: Kyung Park
Rigging: Lyndsey Horton
Rigging: Meghan Sesnie
Rigging: Wesley Schneider
Rigging: George Saavedra
Rigging: Koki Nozawa
Rigging: Debalina Dasgupta
Rigging: Subbaiah
Digital Matte Painting: Thom Price
Digital Matte Painting: Sue Jang
Colorist: Kristopher Smale
Color Producer: Rebecca Boorsma
Music: Jeremy Turner
Composer: Jeremy Turner
Executive Producer: Sarah Phelps
Producer: Owen O'Neill
Sound Design: Factory
Executive Producer: Lou Allen
Sound design by: Anthony Moore
Sound design by: Jack Hallett
Mix: Lime Studios
Re-Recording Mixer: Dave Wagg
Assistant Re-Recording Mixer: Adam Primack
Executive Producer: Susie Boyajan