‘You’ll thank me when we’re in Cannes’

Com a ajuda da Achtung! Mcgarrybowen de Amsterdã, a Adobe apresenta uma edição limitada de um bonequinho que representa a figura do diretor de arte. O objetivo é divulgar a ferramenta Adobe Stock.

O brinquedinho barbudo, que segura um café, usa tênis de edição limitada, jeans skinny e tem um semblante "reflexivo", fala 19 frases, como “Just make it pop”, “The ’90s called… and they want their dropshadows back” e “Trust me, you’ll thank me when we’re in Cannes.” Os "conselhos" do diretor de arte "falante" são ativados por movimento.

Os designers interessados podem ganhar o bonequinho criando frases que um diretor de arte diria e enviando-as para este site hoveringartdirector.com.

Ficha Técnica:

Agency – mcgarrybowen Amsterdam
Creative Director – Daniël Sytsma
Senior Creative – Jasper Janssen
Senior Creative – Niklas Kristensen
Creative – Michael James Phillips
Creative – Bert Marissen
Creative – Alexis Jabbour
Design Director – Christian Mezöfi
Account Director – Sven Vening
Strategist – Gerben van der Zwaard
Producer – Esther Kroes
Producer – John Gerard
Producer Trainee – Suzanne Whittaker

Adobe
Alexander Meyers – Marketing Manager Benelux
Patty Nozato – Director Campaign Marketing
Christa Heupel – Campaign Marketing Adobe Stock
Paul van Keeken – Enterprise Marketing Manager EMEA
Nienke Schipper Pauw – Communications Manager Adobe Stock EMEA
Henrik Owenmark – Campaign Marketing Group Manager
AJ Joseph – Executive Creative Director
Joel Giullian – Director Advertising and Production
Elizabeth Dessuge – Senior Studio Manager
Amy Goldstein – Social Media Manager
Marissa Lee – Senior PR Manager, DVA and Adobe Stock
Daniela Province – Senior Copywriter
Celeste Lam – Art Director

Production
Sebastian Hedin (Hobby Film) – Director
Jelmar Hoekstra – Editor
Ambassadors – Grading & sound design
Character design & animation – Yum Yum London
Roy Bemelmans – Music & sound design
Egotribe – Website