Trust the tree

Clique aqui e assista ao comercial "Trust the tree", criado pela Leo Burnett de Londres para o McDonald's.

O filme defende que a rede de fast food trabalha com agricultores britânicos e irlandeses que se preocupam com o bem estar de seus animais e apresenta a assinatura: "Here’s to what matters." 

Ficha Técnica:

Brand McDonald's

Creative agency Leo Burnett London

Executive creative director Justin Tindall

Creative directors Richard Robinson Graham Lakeland

Copywriter Jon Fox

Art director Rik Brown

Planning director Josh Bullmore

Senior planner Sarah Sandford

Account management Rob Cooling Sarah Kay Sofia Sarkar Verity Evans

Media agency OMD

Planner (media agency) Kathryn Armstrong

Production company Smuggler

Director Joshua Neale

Editor Tim Hardy Stitch

Production company producer Ben Roberts

Agency producer Michelle Hickey

DoP Matthias Koenigswieser

Post-production MPC

Audio post-production Gary Walker 750mph

Music composer Mat Davidson

Exposure National TV VoD