Unfiltered

A marca de chocolate Snickers, da Mars, lança a campanha "Unfiltered", uma evolução da plataforma do anunciante que mostra como os efeitos da fome podem levar a deslizes, erros e desastres totais.

Criado pela BBDO de Nova York, o esforço é composto por um filme principal para TV (assista abaixo), que traz a assinatura: "You’re unfiltered when you’re hungry", além de outros para mídia digital.

"Momentos de fome podem fazer você se sentir mal e levar a erros embaraçosos", observa Scott Mahoney, diretor de criação da BBDO de Nova York.

A campanha também conta com peças para mídia impressa e para redes sociais.

Ficha Técnica:

CLIENT: MARS CHOCOLATE NORTH AMERICA

CHIEF BRAND & CONTENT OFFICER: Rankin Carroll

SR. DIRECTOR BRANDS & CONTENT: Marissa Beck

MANAGER BRANDS & CONTENT: Chris Bendeck

AGENCY
CREATIVE AGENCY: BBDO NEW YORK

CHIEF CREATIVE OFFICER, BBDO WORLDWIDE: David Lubars

EXECUTIVE CREATIVE DIRECTOR: Peter Kain

CREATIVE DIRECTOR: Scott Mahoney

CREATIVE DIRECTOR: Dan Oliva

GROUP EXECUTIVE DIRECTOR: Amy Wertheimer

PRODUCER: Victoria Wills

SENIOR MUSIC PRODUCER: Julia Millison

PRESIDENT & CEO: Kirsten Flanik

GLOBAL ACCOUNT DIRECTOR: Susannah Keller

GROUP PLANNING DIRECTOR: Yin Chung

PLANNING DIRECTOR: Brian Brydon

STRATEGY DIRECTOR: Molly Gasch

SENIOR ACCOUNT DIRECTOR: Ashley Gill

ACCOUNT DIRECTOR: Melissa Reisman

ACCOUNT MANAGER: Emily Cook

MCA CONSULTANT: Terry Rust

BUSINESS MANAGER: Shelly Bloch

PRODUCTION
PRODUCTION COMPANY: Sanctuary

EXECUTIVE PRODUCER: Brandt Lewis

EXECUTIVE PRODUCER: Kristen Bedard - Lewis

DIRECTOR: Brandt Lewis

PRODUCER: Clint Caluory

EDIT
ARCADE: NO6

EXECUTIVE PRODUCER: Sila Soyler

EDITOR: Ali Mao

PRODUCER: Andrew Cravotta

MUSIC
MUSIC: Werner Chappell

SR. CREATIVE DIRECTOR: Gavin Carroll

DIRECTOR, LICENSING: Ben Short

MANAGER, MUSIC CREATIVE: Emma Shilliday