#UnfilterMexico

A marca de cerveja mexicana Corona está pedindo à indústria cinematográfica que evite o uso do filtro amarelo utilizado há anos para retratar o México negativamente e evitar gerar estereótipos, deixando a cor amarela apenas para sua cerveja.

Em longas-metragens de alguns países, é comum ver o México retratado com o uso de um filtro amarelo. Na linguagem cinematográfica essa ferramenta é usada há anos para denotar calor, risco e perigo.

Assista abaixo ao comercial criado pela GUT México.

Ficha Técnica:

Product: Corona
Campaign: Unfilter Mexico
Territory: México

Client: ABI - Grupo Modelo
Marketing VP: Fabio Baracho
Corona Director: Yune Aranguren
Corona Comms & Strategy Director: Mariana Cuellar
Corona Team: Lucas Rey, Alfonso Borel, Adolfo López
Connections Director: Alejandro Gershberg
Media Director: Sinuhe García
Media Lead: Rogelio Cruz

Agency: GUT Mexico City
Client: ABI - Grupo Modelo
CCO & Partner: Nacho Ferioli
Managing Director & Partner: Camila de Almeida Prado
ECD: Ramiro Rodriguez Cohen
ECD: Ariel Abramovici
ECD: Bruno Acanfora
Creative Director / Art Director: Jose Mario Muñoz
Creative Director / Copywriter: Rodrigo Del Oso
Senior Art Director: Aurelie Diaz
Copywriter: Lauren Torres
Production Director: Paula Sanchez
Account Supervisor: Simón Arce
CSO: Samantha Hernández
Strategy Director: Jessica Méndez
Content manager: Ross Aguiñaga
Production House: PRIMO Content Mx
Director: Santi Dulce
Executive Producer: Odille Mondragón
Head of Production: Omar Uscanga
Managing Director: Jaime Vidal
DP: Juan Pablo Ramírez
Postproduction coordinator: Nancy Bravo and Daniela Balcazar
Editor: Daniel Balleza
Animator: Yabin Morales

Color Correction: Company 3, C.A. | Mex: Esteban Robles
Music: Edy Lan
Sound Design: Javier Umpierrez

Collaborating Agencies
PR: TRENDSÉTERA
Founder & CEO: Kaiser Carrillo
Media agency: Zenith Media

Product: Corona
Campaign: Unfilter Mexico
Territory: México

Client: ABI - Grupo Modelo
Marketing VP: Fabio Baracho
Corona Director: Yune Aranguren
Corona Comms & Strategy Director: Mariana Cuellar
Corona Team: Lucas Rey, Alfonso Borel, Adolfo López
Connections Director: Alejandro Gershberg
Media Director: Sinuhe García
Media Lead: Rogelio Cruz

Agency: GUT Mexico City
Client: ABI - Grupo Modelo
CCO & Partner: Nacho Ferioli
Managing Director & Partner: Camila de Almeida Prado
ECD: Ramiro Rodriguez Cohen
ECD: Ariel Abramovici
ECD: Bruno Acanfora
Creative Director / Art Director: Jose Mario Muñoz
Creative Director / Copywriter: Rodrigo Del Oso
Senior Art Director: Aurelie Diaz
Copywriter: Lauren Torres
Production Director: Paula Sanchez
Account Supervisor: Simón Arce
CSO: Samantha Hernández
Strategy Director: Jessica Méndez
Content manager: Ross Aguiñaga
Production House: PRIMO Content Mx
Director: Santi Dulce
Executive Producer: Odille Mondragón
Head of Production: Omar Uscanga
Managing Director: Jaime Vidal
DP: Juan Pablo Ramírez
Postproduction coordinator: Nancy Bravo and Daniela Balcazar
Editor: Daniel Balleza
Animator: Yabin Morales

Color Correction: Company 3, C.A. | Mex: Esteban Robles
Music: Edy Lan
Sound Design: Javier Umpierrez

Collaborating Agencies
PR: TRENDSÉTERA
Founder & CEO: Kaiser Carrillo
Media agency: Zenith Media