Unfold your world

A Samsung promove seus smartphones dobráveis ​​Galaxy Z Fold3 e Z Flip3 com a campanha global "Unfold Your World", criada pela Ogilvy de Nova York.

O esforço publicitário inclui um comercial principal (assista abaixo), dirigido por Felix Brady, que apresenta um grupo de dançarinos, além de bárbaros em guerra - eles aparecem enquanto os protagonistas se sintonizam por meio de seus smartphones Galaxy.

A comunicação contará ainda com uma série de filmes mais curtos para mídias sociais.

Na ficha técnica estão os brasileiros Marcos Kotlhar e Danilo Boer, chief creative officers.

Ficha Técnica:

Advertisers: Samsung

VP, Head of Brand Marketing and Global Launch Campaign: Sonia Chang

Senior Director, Global Brand Marketing: Luciana Kim

Global Brand Marketing: Alison Han

Global Brand Marketing: Daniel Kim

Global Brand Marketing: Sophia Han

Creative Agency: Ogilvy

Chief Creative Officers: Marcos Kotlhar and Danilo Boer

Executive Creative Director: Michael Raso

Copywriter: Michael Gusman, Matthew Brink, Matthew Elhardt

Art Directors: Trent Spear, Stuart Harricks

President: Carina DeBlois

Executive Director: Olivier Sentucq

Accout Director: Colleen Castle

Account Supervisor: Max Roder

Global Consulting Principal, Strategy: Sami Salmenkivi

Global Consulting Director, Strategy: Lynette Wong

Strategist: Jim Rech

Director of Production: Eric Soloway

Executive Producer: Suzanne Crowe

Associate Product: Jennifer Fortune

Director of Music: Michael Freeman

Director of Business Affairs: Samantha Norvin

Business Manager: Deb Steeg

Production Company: Stink

Executive Producer: Elizabeth Minzes

Director: Felix Brady

Director of Photography: Jeff Croneweth

Production Company (Edit): Rock Paper Scissors

Editors: Aaron Tompkins, Gaia Boretti

Executive Producer: Eve Kornblum

Production Company (CG/Finishing): Method

Producer: Kristin Engdahl

Creative Director: Warren Paleos

Soundtree Music

Executive Producer/Managing Director—Jay James

Senior Producer—Neil Athale

Composers—Luis Almau, Luke Fabia, Ben Jones, Joel Hartman, Dan Eppel