Unstatus Quo

O Palms resort e casino lança a campanha "Unstatus Quo", criada pela AKQA de Portland, que é uma declaração da visão da marca e da mentalidade que alimenta a ascensão de uma nova Las Vegas.

A comunicação tem início com um filme, dirigido por Sam Brown (vencedor do Grammy), que conta com a participação de "celebridades" como Cardi B, Emily Ratajkowski, Ezra Miller, Adriana Lima, Dapper Dan, Rita Ora, Ryan Sheckler, Ozuna, Marshmello, Chef Michael Symon, Leticia Bufoni, Ken Block, Felipe Pantone, Jason Revok, Timothy Curtis, Gary Stranger, além da arte de Damien Hirst e Andy Warhol.

A ideia é redefinir a experiência de hospitalidade de Las Vegas e preparar o palco para um "novo Palms", que irá abrir uma casa noturna no local, chamada Kaos.

A campanha também inclui peças para mídia out of home, vídeos com vinhetas de "celebridades", mídia digital e peças para mídia impressa, além de um novo website que permite que os hóspedes escolham quartos, façam reservas para jantar e comprem ingressos para espetáculos.

Ficha Técnica:

ADVERTISER: Palms Las Vegas

CLIENT TEAM: Jon Gray, Tal Cooperman, Alex Acuna, Lauren Westerfield, Frank Fertitta IV

CREATIVE AGENCY
CREATIVE AGENCY: AKQA Portland

COPYWRITER: Sammi Chancey

EXECUTIVE CREATIVE DIRECTOR: Ginny Golden

CREATIVE DIRECTOR: Aaron Seymour-Anderson

GROUP ACCOUNT DIRECTORS: Daniel Jones

SENIOR ART DIRECTOR: Alice Chiapperini

WRITER: Matteo Capaldi (Senior)

ASSOCIATE STRATEGY DIRECTOR: Sarah-Jayne Boyd

CLIENT PARTNER: Rodrigo Moyses

SENIOR PROJECT MANAGER: Tyler Hilton

BUSINESS AFFAIRS DIRECTOR: Amy Thomas

ASSOCIATE CREATIVE DIRECTOR: Carlos Bernal

ACCOUNT DIRECTOR: Mariana Pacheco

PROGRAM DIRECTOR: Christine Dippold (Associate)

MEDIA: Justin Claassen, Oona Ziegler

SENIOR PRODUCER: Thomas Martin

STRATEGY DIRECTOR: Alec Black

DESIGNER: Pedro Sanguine, Terry Lee, Chris Lopez

EXECUTIVE PRODUCER: Dustin Freeman

PRODUCTION COMPANY
PRODUCTION COMPANY: Imperial Woodpecker

EXECUTIVE PRODUCER: Doug Halbert, Charlie Cocuzza

DIRECTOR: Sam Brown

DOP: Benoit Debie

PRODUCER: Emma Butterworth

2ND AD: Kevin McCann

PRODUCTION SUPERVISOR: Kelsey Mezzenga

ASST. PRODUCTION SUPERVISOR: Laurie Adlington, Bailey Padgett

1ST AD: Peter Jackson

PRODUCTION DESIGNER: Quito Cooksey

POST PRODUCTION / VFX
POST PRODUCTION COMPANY: The Mill LA and The Mill London

COLOURIST: Ricky Gausis

PRODUCER: Katie Buckley, Tom Manton (The Mill)

CREATIVE DIRECTORS: Jonathan Wesley and Dave Lawson

2D LEAD: Martin Karlsson

EDITOR: Greg Scruton, Michael Rees, Randy Baublis

ART DIRECTOR: Clarice Chin

EDITING HOUSE: Cabin Editing Company

COLOUR COMPANY: MPC

2D ARTISTS: Dylan Streiff, Patrick Dirks, Julian Ford, Gavin Marler, Brett Lopinsky, Jake Albers, Kai Chun Tsai, Jae Jun Yi, Rob Winfield, Ashwin Arun Bansode, Adam Maynard, Damudar Khuman, John Thornton, Richard De Carteret, Zoe Cosh, Yatin Tamhane

VFX SUPERVISORS: Jonathan Wesley and Dave Lawson

COLOUR PRODUCER: Rebecca Boorsma

3D LEAD: Gary Driver, Ed Shires, Chase Webb, Gaurav Mathur

HEAD OF PRODUCTION: Remy Foxx (Cabin Editing)

PRODUCTION COORDINATOR: Emily Stave

3D ARTISTS: Ben Blundell, Bethan Williams, Edward Hicks, Girish GR, James Hansell, Nicola Gilbert, Murali Krishna Reddy, Sergio Xisto, Tony Atherton, Chase Webb, James Robinson Matte Painting: Cameron Johnson

EXECUTIVE PRODUCER: Fawn Fletcher (The Mill), Meghan Lang (MPC)

MUSIC
MUSIC SUPERVISION: Butter Music + Sound

COMPOSER: Fred A Wesley Jr, James Brown, Jared Lee, Jesse Voccia, Joseph Louis Mims (Writers)

ENGINEER: BJ Mekk

MUSIC SUPERVISOR: Chip Herter

MIX: Jesse Voccia o/b/o Agami Music (Programmer)

PUBLISHER: Warner/Chappell / Jared Lee / Agami Music

SONG: “Unstatus Quo” by Duckwrth

PRODUCER: Jesse Voccia o/b/o Agami Music

SOUND
SOUND COMPANY: Lime Studios

SOUND ENGINEER: Matt Miller, Lisa Mermelstein (Assistant)

EXECUTIVE PRODUCER: Susie Boyajan

SOUND DESIGNER: Michael Anastasi, Kai Paquin (Assistant)