Up

A Honda apresenta a metáfora de uma pessoa escalando uma montanha em nova campanha criada pela Wieden+Kennedy de Londres para promover o novo Civic.

A atleta Imogen Horrocks, que realiza escaladas pela equipe da Grã-Bretanha, protagoniza o comercial "Up", deixando a segurança de uma escada para subir em uma montanha de argila gigante. Quando ela finalmente ela chega ao topo, a protagonista descobre o novo Honda Civic.

Segundo a agência, a subida de Imogen representa os desafios de tornar uma ideia real, como fez a montadora com o novo modelo.

Ficha Técnica:

Client: Honda
Project name: Up
Lead client name: Sandra Hughes
Markets: UK and pan European
Agency: Wieden & Kennedy London
Creative director: Scott Dungate
Copywriter: Jason Scott
Art director: Joris Philippart
Designer: Simon Elvins
Executive creative directors: Tony Davidson, Iain Tait
Agency executive producer: James Guy
Group account director: Nick Owen
Account director: James McHoull
Account manager: Olivia Amato-Pace
Planning director: Matt Walters
TV producers: Michelle Brough, Samara Zagnoviev
Print producers: Mark D’abreo, Rebecca Herbert
Production company: Colonel Blimp
Executive producer: Paul Weston
Director: Pedro Martin-Calero
Producer: Dougal Meese
Director of photography: Eric Gautier
Editorial company: Speade
Editor: Sacha Szwarc
VFX company: MPC
VFX supervisor: Bill McNamara
VFX producer: Sophie Hogg
Lead 3D: Mike Little
Lead 2D: Iain Murray
Colourist: George K @ MPC
Music company: Siren
Music producer: Sian Rogers
Sound company: Factory Studios
Sound designers: Anthony Moore, Neil Johnson, Jack Hallett