Victory Dance

Bailarinos e bailarinas do New York City Ballet fazem parte da campanha "Victory Dance", criada pela BBH de Nova York para o PlayStation, que mostra aos jogadores como fazer uma "dança da vitória" adequada depois de derrotar seu "oponente" em um dos títulos do game.

Cada comercial começa com uma dança clássica, mas, em pouco tempo, depois de vencer os seus adversários, os bailarinos partem para outros movimentos, digamos, menos "ortodoxos".

O jogador pode compartilhar a sua própria "dança da vitória" no Instagram, com a hashtag "#PS4dancecontest", para concorrer a um PS4 para si mesmo e outro para um amigo.

Ficha Técnica:

Client: PlayStation

Senior Vice President, Brand Marketing: Guy Longworth

Vice President, Platform Marketing: John Koller

Senior Director, Home Consoles: Franco de Cesare

Senior Brand Manager, Home Consoles: Tyler Vaught

Brand Manager, Home Consoles: Cristian Cardona

Associate Brand Managers: Cody Morales, Mia Putrino

Agency: Bartle Bogle Hegarty, New York

Chief Creative Officer: John Patroulis

Executive Creative Director: Ari Weiss

Creative: Dave Brown, Ian Hart

Art Director: Joyce Kuan

Copywriter: Jamie Rome

Head of Integrated Production, Technology: Carey Head

Head of Content Production: Kate Morrison

Senior Content Producer: John Riddle

Content Producer: Christina Carter

Senior Producer: Douglas Stivers

User Experience Director: Kelly Bignell-Asedo

Creative Technologies: Anthony Terruso

Head of Art Production: Rebecca O'Neill

Head of Account Management: Armando Turco

Account Director: Melissa Hill

Account Manager: Mark Williams

Account Executive: Mike Mueller

Strategy Director: Kendra Salvatore

Head of Communications Planning: Julian Cole

Communications Planner: Ben Zoll

Head of Business Affairs: Sean McGee

New York City Ballet

Choreographer: Troy Schumacher:

Dancers: Olivia Boisson, Zachary Catazaro, Emilie Gerrity, Craig Hall, Brittany Pollack, Amar Ramasar

Senior Marketing Director: Karen Girty

Media Projects Director: Ellen Bar

Corporate Relations Director: Fredrick Wodin

Corporate Relations Manager: Galina Khitrova

Production: Skunk

Director: Jonathan Augustavo

Managing Partner, Executive Producer: Matt Factor

Executive Producer: Shelly Townsend

Head of Production: Jeanne Stawiarski

Producer: Annalise Rowane

Director of Photography: Sing Howe Yam

Production Designer: Michael Bednark

First Assistant Director: Arie Bordas

Second Assistant Director: John Scott Wilson

Production Supervisor: Rosanna Pandolfo

Assistant Production Supervisor: Ruth Martinez

Editing, Postproduction: Arcade Edit

Editor: Nick Rondeau

Assistant Editor: Dan Gutterman

Flame Artist: Tristian Wake

Executive Producer: Sila Soyer

Producer: Lauren Cancelosi

Telecine: The Mill

Colorist: Fergus McCall

Executive Producer: Dee Allen

Producer: Heath Raymond

Original Music, Composers: Beacon Street Studios

Executive Producer: Adrea Lavezzoli

Licensed Music: APM Music

Key Account Director: Deborah Fisher

Audio Mixing: Sound Lounge

Partner, Mixer: Tom Jucarone

Executive Producer: Vicky Ferraro

Producer: Toria Sheffield

Digital Design, Development: Domani Studios

Creative Director: Jon Lander

Senior Designer: Dan Ashley

Interactive Developers: Steve Matysik, Steve Young

Director of Front-End Technology: Matt Wilcox

Quality Assurance Lead: Taylor Hills

Interactive Producer: Nirmala Shome