Warc Effective 100

A consultoria Warc apresenta os rankings Effective 100, que reúne campanhas, agências e empresas mais premiadas do mundo em termos de eficácia de marketing.

As listas são produzidas pela combinação dos resultados dos mais importantes festivais globais e regionais do setor, focados em eficácia, ao longo de 2019.

A campanha mais eficaz é "It's A Tide Ad", assinada pela Saatchi & Saatchi de Nova York, pela Hearts & Science Nova York e pela MKTG Nova York.

A Tide, da P&G, "sequestrou" outros comerciais veiculados durante o Super Bowl, com a mensagem de que, se há roupas limpas, deve ser uma peça publicitária da marca.

Em duas semanas, as vendas de produtos Tide aumentaram 35% e, em um ano, cresceram para mais de US$ 75 milhões.

Confira os rankings, abaixo:

Top 10 world's most awarded campaigns for effectiveness
Rank Campaign title Brand Agency Points
1 It's a Tide Ad Tide Saatchi & Saatchi New York / Hearts & Science New York / MKTG New York 75
2 Oyster Kanji Dictation Hiroshima Tourism I&S BBDO Tokyo / BBDO J West Hiroshima 69.1
3 Prescribed to Death National Safety Council Energy BBDO Chicago / PHD Chicago 65.9
4 Vodafone Sakhi Vodafone Ogilvy Mumbai 62.6
5 Unforgettable Bag Tesco Grey Kuala Lumpur 55.2
6 The Adaptive Data Lighthouse Lifebuoy Mindshare Mumbai 52.8
7 Project 84 CALM adam&eveDDB London 51.1
8 Black Supermarket Carrefour Marcel Paris 50
9 Everyone is an Amazing Book Amazon Prime McCann Shanghai / MRM//McCann Shanghai 41.1
10 Faces of the City Coca-Cola McCann Shanghai 40.2

Top 10 world's most awarded creative agencies for effectiveness
Rank Agency Location Points
1 FP7 McCann Dubai, United Arab Emirates 138.7
2 AMV BBDO London, UK 98.8
3 CHE Proximity Melbourne, Australia 91.5
4 DDB Auckland, New Zealand 80.3
5 Ogilvy Mumbai, India 80
6 adam&eveDDB London, UK 78
7 Saatchi & Saatchi New York, USA 77.2
8 McCann New York, USA 75.3
9 Energy BBDO Chicago, USA 74.4
10 I&S BBDO Tokyo, Japan 69.1

Top 10 world's most awarded media agencies for effectiveness
Rank Agency Location Points
1 Hearts & Science New York, USA 70.3
2 Mindshare Mumbai, India 70.1
3 PHD Chicago, USA 62.5
4 Mindshare Istanbul, Turkey 62.3
5 OMD New York, USA 47.7
6 Starcom Chicago, USA 44.7
7 Starcom Warsaw, Poland 40
8 UM Toronto, Canada 39.7
9 Reprise Petaling Jaya, Malaysia 39
10 Wavemaker Warsaw, Poland 34.7

Top 10 world's most awarded digital/specialist agencies for effectiveness
Rank Agency Location Points
1 MKTG New York, USA 57.8
2 MRM//McCann Shanghai, China 41.1
3 Ayzenberg Los Angeles, USA 40
4 R/GA New York, USA 25.9
5 Arc Worldwide Chicago, USA 25
6 Fullsix Lisbon, Portugal 24
7 Edelman New York, USA 23.5
8 Plan.Net Munich, Germany 23.3
9 Digitas Chicago, USA 21.3
10 Ogilvy & SocialLab Brussels, Belgium 21.2

Top 10 world's most awarded networks for effectiveness
Rank Network Points
1 McCann Worldgroup 1188.6
2 BBDO Worldwide 886.6
3 Ogilvy 759.5
4 DDB Worldwide 531.6
5 Dentsu Aegis Network 482.3
6 IPG Mediabrands 479
7 Mindshare Worldwide 433.8
8 TBWA Worldwide 425.9
9 OMD Worldwide 410.9
10 Wunderman Thompson 380.5

Top 10 world's most awarded holding companies for effectiveness
Rank Holding company Points
1 WPP 2496.7
2 Omnicom Group 2230.4
3 Interpublic Group 1980.8
4 Publicis Groupe 1169
5 Dentsu 505.3
6 Havas Group 307.1
7 Accenture 144.2
8 MDC Partners 119.9
9 BlueFocus 38.4
10 Hakuhodo DY Group 18

Top 10 world's most awarded brands for effectiveness
Rank Brand Product Category Points
1 McDonald's Retail 174.9
2 Coca-Cola Soft Drinks 169.9
3 IKEA Retail 145.5
4 KFC Retail 144.2
5 Vodafone Telecoms & Utilities 118.6
6 Burger King Retail 87.3
7 Tide Household & Domestic 75
8 Xbox Technology & Electronics 74.7
9 Hiroshima Tourism Transport & Tourism 69.1
10 National Safety Council Non-profit, public sector & education 65.9

Top 10 world's most awarded advertisers for effectiveness
Rank Advertiser Location Points
1 Unilever Netherlands/UK 325.2
2 The Coca-Cola Company USA 241.6
3 Nestlé Switzerland 219.4
4 Anheuser-Busch InBev Belgium 207.9
5 Procter & Gamble USA 191.2
6 McDonald's USA 174.9
7 Yum! Brands USA 165.5
8 Vodafone UK 146.2
9 IKEA Sweden 145.5
10 PepsiCo USA 123.4

Top 10 world's most awarded countries for effectiveness
Rank Country Points
1 USA 1185.3
2 India 691
3 UK 521.8
4 China 446.4
5 United Arab Emirates 407.7
6 Argentina 371
7 Russia 361.3
8 Australia 351.1
9 Peru 298.3
10 France 289.2

Confira os resultados do Warc Creative 100, aqui.