We Can Talk About It

Como parte da campanha “Seize the Awkward”, o Ad Council (leia e assista anterior, aqui) se concentra em pessoas negras e hispânicas, de 16 a 24 anos, em uma tentativa de levá-las a se abrir sobre sua saúde mental.

Criado pelo Ad Council em parceria com a American Foundation for Suicide Prevention, a Jed Foundation e a Droga5, o filme “We Can Talk About It” (assista abaixo) mostra as respostas que os jovens negros podem obter em suas lutas de saúde mental, incluindo comentários chamando doença mental “uma coisa de pessoas brancas” e pessoas dizendo para “pensar em coisas mais felizes”.

O esforço é composto por peças para o meio digital, social, out of home e para mídia impressa.

“Os jovens negros e hispânicos/latinos enfrentam desafios adicionais no acesso aos cuidados que merecem”, declara o CEO da Jed, John MacPhee.

A campanha mais ampla, criada em 2018, visa reduzir as taxas de suicídio em adultos jovens.

Ficha Técnica:

Client : Ad Council
Agency : Droga5
Co-Chief Creative Officer : Scott Bell
Executive Creative Director : Kevin Brady
Executive Design Director : Nate Scott
Creative Director : Pepe Funegra
Senior Art Director : Joseph Russomano
Senior Copywriter : Temnete Sebhatu
Project Manager : Camila Soliz
Chief Creation Officer : Sally-Ann Dale
Co-Head of Film and Content Production : Ruben Mercadal
Co-Head of Film and Content Production : Jesse Brihn
Executive Producer : Jeremy Fox
Senior Producer Film : Charlotte Stirrup
Senior Producer Film : Patrick Wood
Senior Music Supervisor : Mike Ladman
Junior Music Supervisor : Mara Techam
Associate Director & Sr. Business Affairs : Thomas Vendittelli
Senior Talent Manager : Sunny Valencia
Junior Designer : Shannon Choi
Strategy Director : Graham Jones
Sr Communications Strategist : Molly Klein
Junior Communications Strategist : Sam Williams
Intercultural Context Director : Justin Clagette
Group Account Director : Danielle DiMarino
Account Supervisor : Michaela DeRosa
Account Manager : Caroline Osborn
Chief Campaign Development Officer : Heidi Arthur
SVP Group Campaign Director : Deborah Leiter
Campaign Director : Tania Sanjurjo
VP Strategy & Evaluation : Catherine Chao
Director Media Strategy & Agency Relations : Greg Kelly
Director of Campaign Analytics : Catherine Yarovoi
Assistant Campaign Manager : Meghan Moloney
Communications : Nina Trach
Consulting Marketing and Campaigns Lead : Dawn Thomsen
Director of Campaigns : Will Hilbert
Chief Communications Officer : Stephanie Rogers
Director Marketing and Communications : Maria de Los Angeles Corral
VP Mission Engagement : Doreen Marshall
Senior Social Media Manager : Vera Lukacs
Production Company : Object & Animal
Director : Haya Waseem
Director of Photography : Christopher Lew
Executive Producer : Justin Benoliel
Producer : Jennifer Brooks
Edit House : Cabin Edit
Editor : Dylan Edwards
Assistant Editor : Dominique Machain
Managing Partner : Maggie Meade
Executive Producer : Adam Becht
Senior Producer : Marianna Terenzio
Post Production VFX : The Mill
Executive Producer : TJ Sponzo
Producer : Katharine Mulderry
Designer : Brian O'Donnell
Designer : Jesse Newman
2D Lead : Asaf Yeger
2D Assist : Jose Aruaz
Finish : Matt McDonald
Finish : David Forcada
Finish : Kayako Ono
Post Production Color : Electric Theatre Collective
Colorist : Luke Morrison
Color Producer : Olivia Jessop
Original Music : Found Objects
ECD & Co-founder : Jay Wadley
ECD & Co-founder : Trevor Gureckis
Creative Director : Ben Marshall
Composer : Adam Weiss
Executive Producer : Jennie Armon
Head of Creative Production : Elijah Torn
Lead Producer : Katt Matt
Producer : Nick Chomowicz
Producer : Agatha Lee
Music Coordinator : Lee Cash Chisholm
Sound House : Wave
Sound Design and Mix : Aaron Reynolds
Sound Design and Mix : Isaac Matus
Executive Producer : Vicky Ferraro
Production : Droga5 Studios
Design Director : Pravin Chottera
Editor/Animator : Victor Hermosillo
Post Producer : Sheldon Smith