We’re all for pets

A varejista britânica Pets at Home apresenta um novo posicionamento de marca, que destaca todos os elementos de seus negócios, desde a higiene até os serviços veterinários (Vets for Pets), com a campanha "We’re All for Pets", criada pela The & Partnership.

Embalado pela música "I Would Do Anything For Love (But I Won’t Do That)", de Meatloaf, o comercial para TV, cinema e mídia digital (assista abaixo) mostra situações difíceis nas quais os animais de estimação se metem e mostra até onde seus donos vão para ajudar os pets.

O esforço, veiculado na Grã-Bretanha, também é composto por peças para mídia impressa, rádio, social, digital e outdoor.

Ficha Técnica:

Client: Pets (Pets At Home & Vets For Pets)
Chief Consumer Officer: Kathryn Imrie
Marketing Director: Madeline Shaw
Head of Brand: Cath Ryan
Head of Campaign: Louise Duran
Campaign Lead: Cheryl Fitchett
Campaign Planner: Nikki Cameron

Agency: The & Partnership

Chief Executive Officer: Sarah Golding
Global Executive Creative Director: Toby Allen
Creative Directors: Matthew Moreland & Chris Clarke
Creatives: Ted Price & Adam Jackson
Head of Integrated Production: Charles Crisp
Senior Producer: Sam Ramsey
Production Assistant: Carla Sandhu
Stills Producer: Ellen Green
Head of Strategy: Rebecca Munds
Strategy Director: Katherine O’Gorman
Client Lead: Florence Prevezer
Senior Account Director: Kelly Griffiths
Account Manager: Sophia Levison
Creative Producer: Emma Mitchell
Design Director: Will Rees
Designer: Ralph Pederson
Motion Designers: Gil Peres & Julien Lasson

Production Company: DROOL
Director: Freddie Powell
Executive Producer: Genevieve Sheppard
Producer: Jess Wylie
Director’s Assistant: Joseph Paul
Director of Photography: Tom Townend
Production Designer: Drogo Michie
Production Manager: Harriet Staples
1st AD: Benji Edwards
SFX Supervisor: Jason Troughton

Offline Edit: Trim Editing
Editor: Thomas Grove Carter
Offline Producer: Tatyana Alexandra
Post-Production: Untold Studios
Chief Creative Officer: Neil Davies
Shoot Supervisor: Chris Mortimer
VFX Lead: George Rockliffe
Online: Pete Hughes
Executive Producer: Tom Igglesden
Producer: Ella Glazer

Colour: Company3
Colourist: Simon Bourne
Colour Producer: Chris Anthony

Audio Post Production: 750mph
Sound Engineer: Sam Ashwell
Audio Producer: Olivia Ray

Music: Meatloaf – I’d Do Anything For Love (But I Won’t Do That)
Music Writers: Jim Steinman
Music Negotiation: Sixtyfour Music
Music Supervision: Sixtyfour Music

Design Studio: Nomad
Creative Director: Ash Watkins
Partner: Stuart Watson
Account Manager: Claudia Lace
Design Team: George Edwards, Becky Grover, Marion Bisserier, Simone Costa, Shin Hye Lee, Julia Kuisma
Strategist: Flossie Malster
Motion Designer: Tom Bennett, Nathan Monaghan
Creative Partners: Colophon, Hannah Warren, Roo Lewis, Liz Seabrook, Studio K