We’re All Superstars

O canal de TV por assinatura Fox Sports lança a campanha "We All All Superstars'', uma ode às maneiras pelas quais as superestrelas da WWE (World Wrestling Entertainment) transcenderam o universo da luta livre e permearam a cultura pop, com seus movimentos, maneirismos e peculiaridades.

O primeiro comercial (assista abaixo) conta com a participação do ex-lutador Steve Austin (conhecido como Stone Cold) e mostra uma grande variedade de fãs de WWE.

Criada pela Wieden+Kennedy de Nova York, a comunicação contará com outros três filmes, que serão lançados nas próximas semanas.

Ficha Técnica:

Client: Fox Sports

AGENCY: W+K NEW YORK

EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman

CREATIVE DIRECTORS: Gary Van Dzura, Christine Gignac

COPYWRITER: Patrick DeYoung

ART DIRECTOR: Meredith Marino

HEAD OF INTEGRATED PRODUCTION: Nick Setounski

SENIOR PRODUCER: Dom Tunon

PRODUCER: Alexey Novikov

ACCOUNT DIRECTOR: Alex Scaros

ACCOUNT SUPERVISOR: Liz Lindberg

PROJECT MANAGER: Carly Lissak

DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue

BUSINESS AFFAIRS: Lindsey Timko

TRAFFIC: Sonia Bisono

PRODUCTION COMPANY: O POSITIVE

DIRECTOR: Brian Billow

EXECUTIVE PRODUCER: Ralph Laucella, Marc Grill

HEAD OF PRODUCTION: Devon Clark

PRODUCER: Brady Vant Hull

GREEN POINT PICTURES

HEAD OF PRODUCTION: Karen Berkowitz

EXECUTIVE PRODUCER: Tatiana Rudzinski

PRODUCER: Leo Veras

PRODUCER: Luke Stevens

EDITORIAL COMPANY: FINAL CUT

EDITOR: Michael Dart Wadsworth, Spencer Campbell

POST PRODUCER: Lareysa Smith

EXECUTIVE PRODUCER: Sarah Roebuck

EDITORIAL ASSISTANT: Sophie Solomon

VFX COMPANY: SIGNIFICANT OTHERS

CREATIVE DIRECTOR/VFX ARTIST: Dirk Greene

VFX ARTIST: Nicholas Renaudeau

MOTION GRAPHICS ARTIST: Phil Brooks

VFX PRODUCER: Alek Rost

TELECINE COMPANY: COLOR COLLECTIVE

COLORIST: Alex Bickel

COLOR ASSIST: Alex Jimenez

EXECUTIVE PRODUCER: Claudia Guevara

MIX AND SOUND DESIGN COMPANY: MACHINE

MIXER/SOUND DESIGNER: T. Terressa Tate

SOUND ASSIST: Amanda Fuentes

PRODUCER: Alek Rost

TRACK: "I Won't Do What You Tell Me" (Stone Cold Steve Austin Theme)

“Rest In Peace” (The Undertaker theme)

“Celtic Invasion” (Becky Lynch Theme)