What if?

A IBM e a Ogilvy defendem que a inovação começa com as perguntas certas, na nova campanha que traz o questionamento "What if?"

Quatro comerciais (assista abaixo), narrados por Oscar Isaac, exploram os recursos da IBM em consultoria, dados, IA e segurança. Todos eles destacam, de maneiras diferentes, a importância de fazer grandes perguntas que podem levar à cocriação de soluções tecnológicas igualmente grandes.

Criado pela Ogilvy, o esforço, que também conta com anúncios para mídia impressa, dá continuidade ao tema “Let's create”, apresentado no ano passado.

“Primeiramente, lançamos ‘Let's Create’ como um convite aberto para clientes e parceiros cocriarem com a IBM usando nossa nuvem híbrida, IA e experiência em consultoria. Inspirada em exemplos reais, a campanha 'What if?' é uma continuação desse conceito”, declara Jonathan Adashek, vice-presidente sênior de marketing e comunicações da IBM.

Ficha Técnica:

Client : IBM
Agency : Ogilvy
CCO & SVP Marketing and Communications : Jonathan Adashek
Vice President Brand Content and Product Marketing : Joe Rivas
VP Brand Marketing : Randi Stipes
VP Brand Experience & Design : Todd Simmons
Global VP of Paid Media & Marketing Automation : Robyn McRae
Media Manager : Claudio Zibenberg
Global Director of Brand Marketing : Joseph Prota
Senior Advertising Manager : Gemma Smith
Manager Brand Marketing : Meghan Wolf
Advertising Manager : Jean Gleason
Advertising Manager : Connor Savoye
Advertising Manager : Julie Aguirre
Global Chief Creative Officer : Liz Taylor
Global Executive Creative Director : Matthew Curry
Executive Creative Director : Aste Gutierrez
Group Creative Director : Rachel Frederick
Group Creative Director : Mohamed Diaa
Creative Director : Ryan Quigley
Associate Creative Director : Ben Morejon
Associate Creative Director : Andrew Curtis
Art Director : Nuri Park
Associate Design Director : Stephanie Daniele
Executive Producer : Jack Patrick
Senior Producer : Sarah Pascale
Executive Music Producer : Karl Westman
Senior Content Producer : Nick Bologna
Senior Business Manager : Libby Fine
Global Managing Director : Jeremy Kuhn
Managing Director : Tina Galley
Executive Group Director : David Shaw
Account Director : Jehan Majdali
Account Supervisor : Jeniffer Agudelo
Director Project Management : Brantley Doyle
Senior Project Manager : Lauren Kosche
Group Strategy Director : Jordan Weil
Strategy Director : Brenna Tharnstrom
Global President Media : Archana Deshmukh
Director Integrated Planning : Erica Gorlick
Media Director : Lauren Torres
Media Director Senior Partner : Will Cooley
Production Company : ProdCo
Director : Ian Pons Jewell
Executive Producer : Maddi Carlton
Head of Production : Matt Sanders
Producer : Jon Adams
MD : Zico Judge
Service Company : Blur
Head of Production : Pablo Herraiz
Producer : Veronica Pales
Production Manager : Marc A. Martinez
Production Coordinator : Maria Sanz
Editorial : The Den
Editor : Tobias Suhm
Editor : Aaron Tompkins
Assistant Editor : Evan Carp
Assistant Editor : Aaron Castro
Executive Producer : Kortney Robottom
Executive Producer : Diane Hill
VFX : Mathematic
Executive Producer : Hadi Dahrouge
Music : Aumeta
Producer : Tim Harrison
Music : Storefront Music
Color : Electric Theatre Collective
Colorist : Luke Morrison
Color Producer : Olivia Jessop
Mix : Sonic Union
Mix Engineer : David Papa
Mix Engineer : Julienne Guffain
Head of Production : Pat Sullivan