What moves you, makes you

A marca de canetas de luxo Montblanc apresenta novos filmes que integram a campanha global "What moves you, makes you", criada pela Wieden+Kennedy Amsterdam.

O comercial de 2' (assista abaixo) é protagonizado pelo ator Cillian Murphy e o de 60" traz a DJ Peggy Gou. As peças procuram inspirar as pessoas a expressarem todo o seu potencial, realizando aquilo que as "move".

O esforço abrange redes sociais, estratégia digital, peças para mídia out of home e impressa, na Europa, China, Coreia e os EUA.

Leia e veja anterior sobre o assunto, aqui.

Ficha Técnica:

Client: Montblanc
Executive vice-president, marketing: Vincent Montalescot
Director, brand communications: Jonah Dolan
Global director, brand relations: Stephanie Radl
Creative agency: Wieden & Kennedy Amsterdam
Managing director: Blake Harrop
Executive creative directors: Eric Quennoy Mark Bernath
Creative director: Joe Burrin
Art directors: Anyaa Dev Dean Pauley
Copywriters: Jake Barnes Kervins Chauvet
Head of planning: Martin Wiegal
Planning director: Thom Dinsdale
Head of comms and digital strategy: Danielle Pak Elsa Stahura
Print producers: Rachel Perry Stacey Prudden
Editor: Hiro Ikematsu
Head of design: Joe Burrin
Production companies: Iconoclast Germany CLM
Director: Maik Schuster @ I Am Here
Producers: Jacqueline WilkinsonGabi Besevic-Simpson
Editors: Max Paschke Hiro Ikematsu
Post-production: Okay Studio Glassworks