Whatever Gets You Talking

Como parte da campanha de prevenção ao suicídio "Seize the Awkward" (leia anterior sobre o assunto aqui), o Ad Council, a American Foundation for Suicide Prevention (AFSP), a Jed Foundation (JED) e a Droga5 de Nova York apresentam um videoclipe (assista abaixo) e um conjunto de recursos (aqui), com o objetivo de oferecer aos jovens inspiração para conversar com seus amigos sobre sua saúde mental.

A comunicação procura enfatizar que não é por que as pessoas estão fisicamente longe que devem permanecer socialmente distantes.

Pesquisas recentes do Ad Council sobre a quarentena detectaram que, em comparação com adultos mais velhos, os jovens relatam sentir mais emoções negativas, como isolamento e depressão. Por isso, é ainda mais crucial neste momento que os adolescentes mantenham diálogos com seus amigos. 

O clipe "Whatever Gets You Talking" procura evidenciar a variedade de maneiras que os jovens podem iniciar e continuar conversas sobre saúde mental, seja por meio de um GIF, emoji, via chamada ou texto.

A voz do rapper Akinyemi pretende guiar o público sobre as diferentes maneiras de se iniciar um diálogo sobre o tema. A peça conta ainda com a participação de músicos e "influencers", como Addison Rae, Avery Cyrus, Bryce Xavier, James Henry, The McFarlands, Meghan Trainor e Molly Burke.

Ficha Técnica:

CLIENT: Ad Council

HEAD OF CAMPAIGN DEVELOPMENT: Heidi Arthur

SVP, CAMPAIGN DEVELOPMENT: Deborah Leiter

CAMPAIGN DIRECTOR: Hannah Strashun

CAMPAIGN MANAGER: Francine Simeon

SVP, MARKETING & COMMUNICATIONS: Ellyn Fisher

DIRECTOR, MARKETING & COMMUNICATIONS: Shirley Yeung

ASSISTANT MANAGER, MARKETING & COMMUNICATIONS: Naomi Woolfenden

MANAGER, TALENT RELATIONS & PARTNERSHIPS: Lina Renzina

ASSISTANT MANAGER, TALENT PARTNERSHIPS: Helena Emmanuel

DIRECTOR, STRATEGY & EVALUATION: Julia Blumenstyk

DIRECTOR, MEDIA STRATEGY: Greg Kelly

DIRECTOR, DIGITAL PRODUCT MANAGEMENT: Rebecca Mir

DIGITAL PRODUCT MANAGER: Carolina Treviño

CAMPAIGN ANALYST: Dean Meisel

AGENCY
AGENCY: Droga5 New York

CREATIVE CHAIRMAN: David Droga

GLOBAL CHIEF CREATIVE OFFICER: Neil Heymann

CO-CHIEF CREATIVE OFFICER: Tim Gordon

CO-CHIEF CREATIVE OFFICER: Felix Richter

EXECUTIVE CREATIVE DIRECTOR: Kevin Brady

CREATIVE DIRECTOR: Oriel Davis-Lyons

CREATIVE DIRECTOR: Rachel Frederick

SR. COPYWRITER: Mietta McFarlane

SR. COPYWRITER: Daniel Litzow

SR. ART DIRECTOR: Luke Chard

COPYWRITER: Gabriel Santana

COPYWRITER: Caroline Ekrem

ART DIRECTOR: Belén Márquez

ART DIRECTOR: Bowook Yoon

EXECUTIVE DESIGN DIRECTOR: Rich Greco

DESIGNER: Ashley Legiadre

MOTION DESIGN LEAD: Mike Gaynor

SR. PROJECT MANAGER: Stephen Gontzes

CHIEF CREATION OFFICER: Sally-Ann Dale

DIRECTOR OF FILM PRODUCTION: Jesse Brihn

EXECUTIVE PRODUCER, FILM: Jeremy Fox

DIRECTOR OF INTERACTIVE PRODUCTION: Tasha Cronin

INTERACTIVE PRODUCER: Aaron Matys

DIRECTOR OF ART PRODUCTION: Cliff Lewis

SR. ART PRODUCER: Dagmar Wong

ART PRODUCER: Caroline Fahey

SR. MUSIC SUPERVISOR: Mike Ladman

DIRECTOR OF BUSINESS AFFAIRS: Dan Simonetti

SR. BUSINESS AFFAIRS MANAGER & CELEBRITY TALENT RELATIONS LEAD: Whitney Vose

SR. BUSINESS AFFAIRS MANAGER: Shaunda Slade

TALENT MANAGER: Sunny Valencia

GLOBAL CHIEF STRATEGY OFFICER: Jonny Bauer

HEAD OF STRATEGY: Harry Román-Torres

SR. STRATEGIST: Graham Jones

CAMPAIGN SPONSORS
CAMPAIGN SPONSOR: The Jed Foundation

EXECUTIVE DIRECTOR, CEO: John MacPhee

CHIEF MEDICAL OFFICER: Victor Schwartz, M.D.

CHIEF PROGRAMS AND OPERATIONS OFFICER: Katie Cunningham

PROGRAM COORDINATOR: Crystal Su

CAMPAIGN SPONSOR: AFSP

CEO: Robert Gebbia

CHIEF MEDICAL OFFICER: Christine Moutier, M.D.

SVP, COMMUNICATIONS & MARKETING: Stephanie Rogers

PRODUCTION COMPANY
PRODUCTION COMPANY: Nice Shoes

DIRECTOR: Kristian Mercado Figueroa

EXECUTIVE PRODUCER: Tara Holmes

EXECUTIVE PRODUCER: Thomas Sponzo

PRODUCER: Colin Moneymaker

AKINYEMI DP: Kayli Weiss

EDIT COMPANY
EDITORIAL: EDITBAR

EDITOR: Michael Reuter

ASSISTANT EDITOR: Danny Weeks

EXECUTIVE PRODUCER: Phoebe Dubay

PRODUCER: Maggie Flatley

POST PRODUCTION
POST PRODUCTION: Nice Shoes

EXECUTIVE PRODUCER: Tara Holmes

EXECUTIVE PRODUCER: Thomas Sponzo

PRODUCER: Colin Moneymaker

DESIGNER: Katey Marquette

ANIMATOR: Rafael Perez

ANIMATOR: Trung Bao

ANIMATOR: Joey Gasiorek

ANIMATOR: Dino Qiu

CELL ANIMATOR: Lizzi Akana

STORYBOARDS: Syd Fini

COMPOSITOR: Kayako Ono

MUSIC
MUSIC: Walker

WRITTEN AND PERFORMED BY: Akinyemi

EXECUTIVE PRODUCER: Abbey Hendrix

PRODUCER: Julianne Wilson

RECORDING ENGINEER & MUSIC EDITOR: Christopher Keyes

RECORDING ENGINEER & MUSIC EDITOR: Chris Nungary

ARRANGER: Axel Mansoor

HOOK MELODY WRITER: Kevin Brady

BEAT CONTRIBUTOR: Oriel Davis-Lyons

AUDIO
AUDIO (FILM): Heard City

EXECUTIVE PRODUCER: Sasha Awn

AUDIO (RADIO): Walker

EXECUTIVE PRODUCER: Abbey Hendrix

MIXING ENGINEER: Christopher Keyes

MIXING ENGINEER: Chris Nungary

ARTISTS
ARTIST: Alex Tait

ARTIST: Ana Jaks

ARTIST: Andrea Manzati

ARTIST: BIFF

ARTIST: Blake Kathryn Thomas

ARTIST: Blok Magnaye

ARTIST: Cachete Jack

ARTIST: Camelia Pham

ARTIST: Clorophilla

ARTIST: Dan Woodger

ARTIST: David Milan

ARTIST: Doña Batata

ARTIST: Edward Ubiera

ARTIST: Eleonora Arosio

ARTIST: Eva Cremers

ARTIST: Gustavo Dorieto

ARTIST: Hunky Dunky (Yonito Tanu & Jessica Chapiness)

ARTIST: Janelle Barone

ARTIST: Jenue (Alvaro Matas)

ARTIST: Jill De Haan

ARTIST: Laura Jayne Hodkin

ARTIST: Lindsey Made This (Lindsey Wright)

ARTIST: Lucila Perini

ARTIST: Max Friedman

ARTIST: Michelle Pereira

ARTIST: Monique Wray

ARTIST: Neryl Walker

ARTIST: Nina Chakrabarti

ARTIST: Sharee Miller

ARTIST: Si Scott

ARTIST: Son of Alan (Lee Woodgate)

ARTIST: Steffi Lynn

ARTIST: Toby Triumph

ARTIST: Tommy Parker

ARTIST: Vasya Kolotusha

ARTIST: Will Bryant