What’s Watts?

O Departamento de Polícia de Los Angeles lançou um programa de futebol americano juvenil no bairro de Watts há sete anos. Atualmente, o time Watts Rams, que conta com apoio financeiro do Los Angeles Rams, da NFL, possui 85 membros e é motivo de orgulho para a comunidade local.

O filme "What's Watts?" (assista abaixo), criado pela TBWA\Chiat\Day Los Angeles, dirigido pelo brasileiro Renato Jabuka e produzido pela BeGrizzlee, procura colocar o projeto em perspectiva. O rapper, ativista e morador local Brandon "Stix" Salaam-Bailey compôs e executou a narração poética da peça, sob o olhar do primeiro garoto que participou da iniciativa, em 2012.

O curta também procura mostrar o potencial de transformação pessoal e o efeito gerado sobre a comunidade.

Além de Jabuka (diretor e editor do filme), na ficha técnica estão os brasileiros Renato Fernandez, CCO; Fabio Brigido, diretor de criação; e Paulo Cruz, diretor de arte sênior, os três da da TBWA\Chiat\Day Los Angeles.

Ficha Técnica:

LOS ANGELES RAMS FOUNDATION
WHAT'S WATTS- "A Story of Transformation"

RAMS
Molly Higgins - Vice President, Community Affairs and Engagement
Marissa Daly - Vice President and General Manager, Media
Lexi Vonderlieth -Vice President, Partnership Marketing
Rod Stephens - Account Manager, Partnership Activation
Taylor Gilkenson - Managing Producer
Sandarvis Duffie - Video Producer, TV
Sam Aherns - Video Trainee
Todd Davis - Vice President of Legal Affairs
Joanna Hunter - Senior Director, Corporate Communications
Chase Isaacs - Corporate Communications Specialist
Zach Kinkeade - Manager, Community Affairs and Player Involvement
Jonathan Franklin - Manager, Community Affairs and Engagement
Erica Sherman - Manager, Community Affairs and Player Involvement
David Weingarten - Coordinator, Community Affairs and Engagement
Jacques McClendon - Director, Player Engagement

Albertsons
Laurie Raymundo - Marketing Director
Rick Williams - Area Vice President
Melissa Hill - Director of Public Affairs and Government Relations, The Albertsons
Companies Foundation

LAPD
Thank you to Captain Pags and our Watts Rams coaches for their tireless commitment to
transforming the lives of our Watts youth through the game of football-
LAPD Captain Lou Paglialonga
LAPD Officer Zarren Thompson
LAPD Officer Otis Swift
LAPD Officer James Holliman
LAPD Officer Jose Soto
LAPD Officer Joshua Juneau
LAPD Officer Grant Goosby

TBWA\CHIAT\DAY - Los Angeles
Erin Riley - President
Renato Fernandez - Chief Creative Officer
Michael Claypool - Managing Director
Fabio Brigido - Creative / Creative Director
Paulo Cruz - Creative / Sr. Art Director
Renato Jabuka - Director / Editor
Anh-Thu Le - Director of Content Production
Michael Schroepfer - Producer
Robin Rossi - Director of Business Affairs
Dessiah Maxwell - Director of Traffic Operations

PRODUCTION COMPANY - BeGrizzlee
Javier Jimenez - Managing Director, Content Production Studio
Alex Kim - Sr. Producer
Joao Padua - Director of Photography
Carla Duenden - Assistant Director
Danny Kim - Assistant Camera
Brandon Gong - Swing
COLOR - The Mill - Los Angeles
Matt Osborne - Colorist
Blake Rice - Color Producer
Logan Highlen - Color Assist
SOUND DESIGN/AUDIO - Barking Owl
Kelly Bayett- Creative Director
Matt Keith - Sound Designer / Mixer
KC Dossett - Producer
FLAME - CarbonVFX
Matthew McManus - Executive Producer
Anwei Chen - VFX Producer
John Price - Flame Artist
Ujala Saini - Flame Artist