White Christmas

A rede varejista britânica de moda TK Maxx está entregando neve nas casas dos consumidores. Os clientes que encontrarem globos de neve exclusivos nas lojas físicas e pela internet receberão o presente.

Para divulgar a iniciativa, o comercial "White Christmas" (assista abaix0), criado pela Wieden+Kennedy de Londres e narrado por Bill Nighy, mostra "especialistas" cobrindo a casa de uma família com neve.

A trilha sonora é uma versão festiva da música "Magic", da banda Pilot.

Ficha Técnica:

Agency: Wieden & Kennedy London
Creative director: Hollie Walker
Creatives: Freddy Taylor, Andrew Bevan, Philippa Beaumont
Executive creative directors: Tony Davidson, Iain Tait
Group account director: Matt Owen
Account director: Ollie Pym
Account manager: Preety Mudhar
Head of planning: Paul Colman
Planner: Alex Allcott
Head of technology: Michael Naman
Interactive producer: Sam Sammons
TV producer: James Laughton
TV production assistant: Jasper Ford
Production company: Friend London
Director: Ian Pons Jewell
MD/Executive producer: Luke Jacobs
Producer: Richard Fenton
Production manager: Erinn Fitzgerald
Director of photography: Mauro Chiarello
Editorial company: Final Cut London
Editor: James Rosen
VFX company: Time Based Arts
VFX supervisors: Stephen Grasso, Adam Patterson
Sound company: 750 MPH
Sound designer: Sam Ashwell
Music company: W Songs
Music supervisor: Tristan Wilson
Technical director: Jens Meijer
Lead developer: Simon Cam