Why walk when you can ride?

A Virgin Media, juntamente com a VCCP de Londres, apresenta no Reino Unido a campanha "Why walk when you can ride?", para promover a garantia de WiFi da empresa.

A peça principal é o filme "Highland Rider" (assista abaixo), dirigido por Jeff Low, e que retrata a história de uma vaca peluda da raça Highland que, inspirada em cenas épicas de ciclismo que ela viu transmitidas pelo Virgin Media WiFi, vai à pista em uma motocicleta.

O comercial é embalado pela música "She's Like The Wind", de Patrick Swayze, e mostra a vaca embarcando em sua própria aventura na motocicleta. A assinatura completa: "Why walk when you can ride?”, narrada pelo ator Peter Mullen.

A Virgin Media e a VCCP Londres trabalharam com o Untold Studios para criar sua protagonista. Construída em 3D CGI, a vaca Highland será exibida nas próximas campanhas de marca até o final de 2022.

Além do comercial, o esforço contará com peças para mídia out of home, material para ponto de venda e mídias sociais.

Ficha Técnica:

CLIENT
CLIENT: Virgin Media

AGENCY
ADVERTISING AGENCY: VCCP

EXECUTIVE CREATIVE DIRECTORS: Jonathan Parker and Chris Birch

DEPUTY EXECUTIVE CREATIVE DIRECTOR: David Masterman

SENIOR CREATIVES: Jason Keet and James Hodson

SENIOR SOCIAL CREATIVE: Geneva Stanton

MANAGING PARTNER: Emma Whitmarsh

BUSINESS DIRECTOR: Sonia Gilchrist

SENIOR ACCOUNT DIRECTOR: Allana Isaacs

ACCOUNT DIRECTOR: Max Glanvill

ACCOUNT MANAGER: Jessica Stachera and Fionn O'Doherty

DEPUTY HEAD OF PLANNING: Jenny Nichols

SENIOR PLANNER: Gemma Smyth

​SENIOR SOCIAL PLANNER: Camila Toro

AGENCY TV PRODUCER: Ed Mueller

AGENCY CREATIVE PRODUCER: Charlotte McCluskey

DESIGN DIRECTOR: Tom Loach

SENIOR DESIGNER: Rohit Sharma

DEPUTY HEAD OF STUDIO: Scott Mitchell

ASSISTANT STUDIO MANAGER: Thomas Whetnall

ARTWORKER: Lee Forster

AGENCY DIGITAL PRODUCER: Francesco Segramora

DIGITAL CREATIVE DIRECTOR: Jon Bancroft

SENIOR DIGITAL DESIGNER: Martin Pavlica

DIGITAL DESIGNER: Ivan Huri

PRODUCTION
PRODUCTION COMPANY: Biscuit Filmworks

DIRECTOR: Jeff Low

PRODUCER: Kwok Lau

MD/ EP: Rupert Reynolds-Maclean

PRODUCTION MANAGER: Matt Cummins

PRODUCTION DESIGNER: Dave Arrowsmith

DOP: Marc Gomez Del Moral

EDITOR: Saam Hodivala @ ShiftPost

POST PRODUCTION
POST-PRODUCTION COMPANY: Untold Studios

CREATIVE DIRECTOR: Ben Cronin

VFX SUPERVISOR: Amir Bazazi & Alex Kulikov

VFX ANIMATION LEAD: Suvi Jokiniemi

CHARACTER SUPERVISOR: Chloe Dawe

EXEC PRODUCER: Ian Berry

PRODUCER: George Reid

COLOURIST: Julien Alary

HEAD OF ANIMATION: Tim van Hussen

SHOOT ATTEND: Martino Madeddu & Ben Cronin

VFX LEAD: Sebastian Caldwell

VFX ARTISTS: Manon Cauzid, Natasha Santiparp, Grace Davison, Komel Makarowicz, Clara Malleviale, Phillippe Moine, Harry McCusker-Bland, Georgios Kyparissous, Anand Balasubramanian, Lynn Dekker, Michael Korniltsev, Fleicia Petersen, George Rockliffe

SOUND STUDIO: Wave Studios

SOUND ENGINEER: Parv Thind

PRODUCER: Beth Tomblin

MUSIC SUPERVISION: Soho Music

VOICE CASTING: BOURNE CONSULTANCY

MEDIA BUYING AGENCY
MEDIA BUYING AGENCY: MG OMD

EXECUTIVE DIRECTOR: Paula Mankelow

BUSINESS DIRECTOR: Spencer Corrigan

ACCOUNT DIRECTOR: Sam Nambiar

DIGITAL ACCOUNT MANAGER: Ben Powell

DIGITAL SENIOR CLIENT EXECUTIVE: Miranda Roberts

ACCOUNT EXECUTIVE: James Cameron