Will Finds A Way

A marca de artigos esportivos Under Armour celebra o jogador de basquete Stephen Curry, do Golden State Warriors, com o lançamento do filme "Will Finds a Way" (assista abaixo).

O comercial convida a deixar de lado as palavras de ódio destiladas pelos críticos e incentiva o atleta a continuar sendo ele mesmo. "Ignore the hate. Keep doing you", defende a peça.

Ficha Técnica:

Agency: Under Armour In-House Brand Creative
Spot: Steph Curry | Will Finds A Way
Senior Creative Director: Sean Flanagan
Senior Creative Director: Jed Jecelin
Creative Director: Alex Bardoff
Brand Marketing: Justin Brown
Executive Producer: Trang Dam
Post Producer: Kimberli Foltyn
Director: Justin Beckenheimer and Sean Flanagan
Director of Photography: Daniel St. Ours, Joe Sederquist, Laurence Scott
Editor: Joseph Nolan
VFX: Evan Patrick

Music:
Song: “Stay Gold”
Artist: Run The Jewels

Mix: White Noise Lab

Footage Courtesy of NBA Entertainment & CBS Broadcasting Inc.