Wins and Losses

Existem provavelmente muitas razões pelas quais o jogador norte-americano de basquete Stephen Curry chegou onde está hoje - o apoio de sua família e amigos, trabalho duro, dedicação, entre outras -, mas uma das coisas mais importantes, pelo menos de acordo com o novo comercial do sistema integrado de saúde Kaiser Permanente, é sua habilidade de treinar sua mente, não apenas seu corpo, para ser forte.

No filme “Wins and Losses” (assista abaixo), o público acompanha alguns dos altos e baixos da vida e da carreira de Curry. No final, a assinatura defende: “Train the mind. The body will follow.”

Criado pela Translation, o trabalho faz parte de uma parceria entre a ONG e Curry. A marca e o atleta trabalham juntos desde 2016.

O objetivo é acabar com o estigma sobre discutir abertamente a saúde mental.

Ficha Técnica:

Title: “Wins and Losses”
Client: ​Kaiser Permanente
Svp of Marketing and Digital Services: Christine Paige
Senior Director, National Advertising: Lawrence Montgomery
National Advertising Operations: John Porter

Agency: ​Translation, LLC
Chief Executive Officer and Founder: ​Steve Stoute
President: ​Patrick Lafferty
Chief Creative Officer: ​John Norman
Group Creative Director: ​LP Tremblay
Art Director: ​Dan Koo
Copywriter: ​Andrew Kim
Director of Content Production: ​Miriam Franklin
Director of Business Affairs: ​Thalia Tsouros
Senior Content Producer: ​Kristen Cooler
Business Leader: ​Kenneth Pang
Account Director: ​Carlos Hurtado
Account Executive: ​Ciara Travis
Assistant Project Manager: ​Julia Brown

Production Company: ​Stink
Director: ​Eliot Rausch
Director of Photography: ​Joost Van Gelder
Executive Producer: ​Melinda Nugent
Line Producer: ​Mark Walejko

Editorial Company: ​Lost Planet NYC
Editor: ​Bruce Herrman
Assistant Editor: ​Kenji Yamauchi
Post Executive Producer: ​Krystn Wagenberg
Post Producer: ​Samara Kelly

VFX Creative Director: ​Corey Brown
Executive Producer: ​Rachael Trillo
Producer: ​Anna Borysewicz
Production Coordinator: ​Zach Fortin
Colorist: ​Fergus McCall

2-D Lead: ​Keith Sullivan
2-D Team: ​Yoon-sun Bae, Taner Besen, James Cudahy, Nicky Picardo
CG Lead: ​Seon Crawford
CG Team: ​Incheol Jeong, Sendil Kumar J, Giri Prasath A, Leela Shanker, Raj Kumar M, Manoj Ravi Designers: ​Tetsuro Mise, John Magbanua

Audio Post: ​Heard City
Mixer: ​Keith Reynaud & Mike Vitacco
Executive Producer: ​Sasha Awn
Producer:​ Andi Lewis

Music House:​ Future Perfect
Composer:​ John Connolly