World’s Strongest Can of IPA

A marca de cerveja Voodoo Ranger, da New Belgium Brewing Company do Colorado, apresenta o que afirma ser "a lata de IPA mais forte do mundo". Pesando 14 libras, a embalagem é reforçada por meia polegada de aço.

Para promover a novidade, a empresa escalou Mitchell Hooper, vencedor do concurso do "Homem Mais Forte do Mundo de 2023", em campanha criada pela Opinionated (assista ao filme, abaixo).

Como a lata, desenvolvida em parceria com o escultor Scott Foster, parece indestrutível, a marca está pedindo ideias dos fãs sobre como seria possível destruí-la. A empresa está postando vídeos com tentativas de Friday Beers, Gojzer, Legendary Shots e Nick Uhas de esmagar a embalagem aqui.

Ficha Técnica:

Client : New Belgium Brewing Company
Agency : Opinionated
Client Contact : Michelle Robertson
Client Contact : Dave Knospe
Executive Creative Director : Mark Fitzloff
Executive Creative Director : Rob Palmer
President : Trish Adams
ACD Art Director : Cameron Soane
Art Director : Priyanka Pai
ACD Copywriter : Scott Fish
Copywriter : Cristina Thorson
Director of Production : Patty Brebner
Senior Producer : Cole Davenport
Production Intern : Ana Sierra
Head of Strategy : Dave Daines
Design Director : Laura Peltzer
Designer : Susanna Avila
Account Director : Nick Larkin
Account Executive : Whitney Calvin
Business Affairs : Jennifer Pannent
Production Company : Lucky Day
Director : Leif Peterson
Post Producer : Jen Milano
Producer : Andrew Doll
Production Manager : Mark Lund
Editorial Company : Lucky Day
Editor : Steve Crocker
Producer : Jen Milano
Producer : Rachel Gardell
Color & Sound Design : Company 3
Colorist : Bryan Smaller
VFX Supervisor : Leif Peterson
Design & Fabrication : Scott Foster