Yellow Paper

A Toyota destaca a importância da família e dos amigos se unirem, no comercial focado nas festas de final de ano "Yellow Paper" (assista abaixo).

Dirigido por Sean Meehan, da Arts & Sciences, o filme traz a história de membros do serviço militar que voltam para casa após uma missão. O grupo é recebido no aeroporto com uma surpresa.

No final, a assinatura completa: "Let's bring everyone closer this holiday".

A criação é da Saatchi & Saatchi.

Ficha Técnica:

CREATIVE CREDITS
CREATIVE AGENCY: Saatchi & Saatchi

CHIEF CREATIVE OFFICER: Jason Schragger

GROUP CREATIVE DIRECTOR: Leo Circo

CREATIVE DIRECTOR: Sandra Luciano

ASSOCIATE CREATIVE DIRECTOR: Brian Jones

ASSOCIATE CREATIVE DIRECTOR: Sherry Dargert

COPYWRITER: Tess Maguire

ART DIRECTOR: Logan Sheets

EXECUTIVE DIRECTOR, INTEGRATED PRODUCTION: Lalita Koehler

DIRECTOR OF CONTENT PRODUCTION: Sara Seibert

SENIOR BROADCAST PRODUCER: Jennifer Vogtmann

INTEGRATED PRODUCER: Alex Granieri

SENIOR MUSIC SUPERVISOR: Kristen Hosack

DIRECTOR OF PRODUCT INFORMATION: Matt Hardesty

PRODUCT SPECIALIST: Travis Ray

PROJECT MANAGERS: Jon Cindric, Magda Zapien

MANAGING DIRECTOR: Al Reid

GROUP ACCOUNT DIRECTOR: Ginger Christensen

ACCOUNT DIRECTOR: Nicole Timerson & Amy Puig

MANAGEMENT SUPERVISOR: Lauren Messina

ACCOUNT SUPERVISOR: Charles Paterson

CHIEF STRATEGY OFFICER: Mark Turner

MANAGING DIRECTOR, CONNECTION & INSIGHT STRATEGY: Don Longfellow

SENIOR DIRECTOR, STRATEGY: Tyler Beck

SENIOR STRATEGIST, CONNECTIONS & INSIGHT: Laura Gorder

EXECUTIVE COMMUNICATIONS DIRECTOR: John Lisko

BROADCAST MEDIA DIRECTOR: Janet Waters

CLIENT CREDITS
CLIENT NAME: Toyota Motor North America

MEDIA: Jayson McKeon, Leah Rotti

GROUP DIRECTOR, PR, EARNED & SOCIAL MEDIA: Jana Hartline

DIRECTOR OF PUBLIC RELATIONS: Kimberly Harms

BROADCAST TRAFFIC: Nadzyah Guillermo, Reginald Holling

DIRECTOR, BUSINESS AFFAIRS: Linda Daubson

BUSINESS AFFAIRS MANAGER: Katie Banghart, Erin D'Angelo, Kathi Bolliger, Lisa Lipman, Priscilla Rocha & Zandra de La Rosa

GROUP VICE PRESIDENT: Ed Laukes

VICE PRESIDENT, VEHICLE MARKETING & COMMUNICATION: Cynthia Tenhouse

LINE/EDUCATION/TDA: Scott Wracher

NATIONAL MANAGER, TDA/TRAC/TCUV: Cynthia Brown

MANAGER, TDA/TRAC/TCUV: Tye Cannon

MARKETING ANALYST, TDA/TCUV/TRAC: Clint Middleton

CROSS TIER MEDIA PLANNER: Misty O'Neal

NATIONAL MEDIA MANAGER: Nancy Inouye

MARKETING MEDIA MANAGER: Pamela Park

PRODUCTION
PRODUCTION COMPANY: Arts & Sciences

PARTNER / MANAGING DIRECTOR: Mal Ward

PARTNER / EXECUTIVE PRODUCER: Marc Marrie

HEAD OF PRODUCTION: Sam McGarry

LINE PRODUCER: Christa Skotland

DIRECTOR & DIRECTOR OF PHOTOGRAPHY: Sean Meehan

EDITING & POST
EDITING COMPANY: Arcade Edit

EXECUTIVE PRODUCER: Crissy DeSimone

SR. PRODUCER: Kirsten Thon-Webb

EDITOR/PARTNER: Kim Bica

ASSISTANT EDITOR: Paulo Miramontes

TELECINE: Framestore

COLOUR ARTIST: Beau Leon

FINISH / VFX: Framestore

MUSIC AND SOUND
MUSIC: "Welcome Home" by Joy Williams

MIX: Lime - Loren Silber