Yet to Come

Para promover seu novo smartphone Galaxy Z Flip4, a Samsung conta com a parceria com da boyband coreana BTS.

Como parte da campanha criada pela Cheil, a marca apresenta o novo videoclipe do BTS (assista abaixo), chamado "Yet to Come", filmado do ponto de vista de um fã.

Como parte da sua ativação global, o anunciante levará sua mensagem a telas em distritos globais populares, incluindo 15 outdoors digitais na Times Square, em Nova York, um em Piccadilly Circus e 46 telas de abrigos de ônibus na Oxford Street, em Londres.

A campanha para mídia out of home também está presente na Coex K-Pop Square, em Seul, e nas principais ruas de Tóquio.

Ficha Técnica:

Advertiser: Samsung Electronics
Stephanie Choi – CMO of MX Business
John Kim – Corporate VP, Head of Experience Marketing Group
Sonia Chang – Corporate VP, Head of Brand Marketing Group
Saejin Kim – Head of Marketing Strategy Group
Luciana Kim – Brand Marketing Group
Christine Sunyoung Lee – Marketing Strategy Group
Youngsuk Jun – Experience Marketing Group
Jieun Yi – Marketing Strategy Group
Mijung Kwon – Marketing Strategy Group
Seonju Lee – Experience Marketing Group
Yunyoung Jang – Experience Marketing Group
Younggun Kim – Experience Marketing Group
Creative Agency: Cheil Worldwide
Executive Creative Director: Malcolm Poynton, Yehoon Lee, Jonghee Yoo
Creative Director: Minjoo Kim, Eunmin Lee, Hyunmin Lee
Executive Director: Sunwoo Jung, Euisun Chung
Art Director: Banya Kim, Byunghyuck Kim, Hwasun Lee, Jiin Rhew
Account Director: Taesang Lim, Marvin Park
Account Executive: Sangmin Lee, Seunghye Sohn, Wonkee Choi, Nuri Han, Eugene Jyoung, Dayae Kim, Sung Eun Lee, Yoonsub Lee, Bruce Sung, Jeongwon Yoon, Selin Yoon
Production Company: 4X4, DaamDaam Studio, GOOGGOOG, LOVEANDMONEY, NYS
Executive Producer: Taesung Kim, Byunggyu Park, Junyoung Park (LOVEANDMONEY) / Yongpill Park (GOOGGOOG)
Director: Hanki Goh, Hangyeol Lee, Vanilla Director of Photography: Hyunwoo Nam, Sangtae Uhm