You can’t keep a good thing down

A companhia aérea Virgin Austrália apresenta a campanha "You Can't Keep A Good Thing Down", criada pela Che Proximity.

O filme (assista abaixo) é protagonizado por uma garotinha de 12 anos, a estudante Annie Jones, que foi finalista da edição de 2020 do "America’s Got Talent". Ela está tão empolgada com a expectativa das férias em família, que  deixa se imagina dançando pelo aeroporto.

Dirigido por Matt Devine, da Revolver, o comercial quer espelhar a empolgação dos australianos com o retorno das viagens aéreas seguras. A peça é embalada pela música "What You Need", do INXS.

Ficha Técnica:

Client: Virgin Australia
General Manager Brand & Marketing: Michael Nearhos
Acting Chief Marketing and Loyalty Officer: Dean Chadwick
Head of Brand, Consumer & Media: Rapthi Thanapalasingam
Brand Communications and Governance Leader: Erina Chapman
Brand Marketing Specialist: Alexandra Davey

Agency: CHE Proximity
Chief Creative Officer: Ant White
Creative Directors: Ashley Wilding & Daniel Davison
Senior Copywriters: Cameron Dowsett & Fee Millist
Senior Art Directors: Mark Tallis & Cass Jam
Head of Design: Darren Cole
Senior Designer: Vanessa Saporito
Digital Design Lead: Reece Lawson
Director, Strategic Production: Holly Alexander
Production Assistant: Caitlin Perz
Chief Strategy Officer: David Halter
Group CEO: Chris Howatson
Client Partner: Lorraine Gormley
Senior Account Director: George Robertson

Production Company: Revolver
Director: Matt Devine
Managing Director & Executive Producer: Michael Ritchie
Executive Producer & Partner: Pip Smart
Director of Photography: Lachlan Milne
Choreographers: Neven Connolly & Cass Merwood

Post Production: ARC Edit
Editor: Dan Lee
Colourist: Ben Eagleton
Executive Producer: Daniel Fry

Music Supervisor: Anton @ Trailer Media

Sound Post Production: Sonar Music
Sound Designer: Timothy Bridge
Executive Producer: Sophie Haydon

Media: PHD