You Can’t Replace Wildlife

Ovelhas impostoras aparecem "disfarçadas" de animais selvagens, como leões, girafas, rinocerontes, pinguins ou pavões, para transmitir a mensagem de que não é possível substituir a vida selvagem, em campanha da entidade San Diego Zoo Wildlife Alliance criada pela Goodby Silverstein & Partners.

Além do comercial para TV (assista abaixo), o esforço é composto por peças para out of home, mídia impressa, spots para rádio, que trazem uma nova versão à letra da música "The Lion Sleeps Tonight".

A comunicação incentiva o público a proteger o futuro da vida selvagem juntando-se à San Diego Zoo Wildlife Alliance ou visitando o Zoológico de San Diego e o San Diego Zoo Safari Park.

Ficha Técnica:

Client : San Diego Zoo Wildlife Alliance
Agency : Goodby Silverstein & Partners
CEO : Paul Baribault
COO : Shawn Dixon
CMO : David Miller
Marketing Director : Debra Erickson
Associate Director Marketing : Damien Lasater
Video Production / Post-Production Supervisor : Dustin Trayer
Chief Creative Officer : Margaret Johnson
Creative Director : Caroline Cappelli
Creative Director : Ryan Tovani
Art Director : Thomas Gledhill
Copywriter : Lennie Galloway
Account Director : Cassi Norman
Account Manager : Casey O’Brien
Account Manager : Nikki Hendriks
Assistant Account Manager : Elizabeth Markovic
Co-Director of Production : Leila Gage
Co-Director of Production : Margaret Brett-Kearns
Senior Broadcast Producer : Alexei Van Mourik
Director of Business Affairs : Judy Ybarra
Senior Business Affairs Manager : Anna Lorrie Diokno
Director : Michael Miller
Director of Photography : Ernie Kovacs
Photographer : Quinn Gravier
Executive Producer : Danielle Riccardi
Line Producer : Genevieve McCarty
Edit Company : eLevel
Director of Post Production : Michael Damiani
Editor : Graham Wilcox
Assistant Editor : Liz Norris
Sound Design : Nic Dematteo
Audio Company : Lime Studios
Audio Mixer : Joel Waters
Audio Assistant : Collin Thomas
Executive Producer : Susie Boyajan
Color Company : The Mill
Colorist : Fergus McCall
VFX Company : The Mill
Executive Producer : Hillary Thomas
Senior Producer :  Alex Bader
Production Coordinator : Tarik Thompson
Creative Director :  John Leonti
2D Lead Artist : Gareth Parr
2D Artist : Yukiko Ishiwata
2D Artist : Roxy Zuckerman
2D Artist : Brad Scott
2D Artist : Toby Brockhurst
2D Artist : Dilipan J
2D Artist : Arunraj
2D Artist : T Asaithambi
2D Artist : Tarun Kemtur
3D Artist : Michael Lori
Matte Painting : Itai Muller