You’re It

A Nike apresenta o filme “You're It” (assista abaixo), o primeiro criado pela Wieden+Kennedy Amsterdam para  para a Nike Kids e que pretende inspirar as garotas, mostrando as pequenas abraçando seu potencial em atividades que vão desde o tênis e futebol a skate e dança.

O comercial traz algumas animações psicodélicas. No final, várias menininhas declaram "I'm it" e a última delas, que aparece voando, acrescenta ao público: "and you’re it too".

Ficha Técnica:

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director: Eric Quennoy, Mark Bernath

Creative Director: Craig Williams, Evgeny Primachenko

Art Director: Guney Soykan

Copywriter: Mohamed Diaa, Tyler Andre

Head of Broadcast Production: Joe Togneri

Broadcast Producer: Tony Stearns, Cory Chonko

Senior Interactive Producer: Alex Smith

Group Account Director: Kathryn Addo

Account Director: Franky Wardell

Account Manager: Margot Paquien, Fulvio Itagiba

Head of Planning: Martin Weigel

Planning Director: Reid Schilperoort

Planner: Alex Janneau

Head of Comms & Digital Strategy: Danielle Pak

Comms Planning Director: Elsa Stahura

Head of Design: Joe Burrin

Studio Director: Lizzie Murray

Designer: Gustav von Platen, Dean Pauley, Soren Danielsen, Leeza Pritychenko, Lewis Beedham

Project Manager: Caroline Kosse

Business Affairs: Michael Graves, Fiona Fan

FILM PRODUCTION

PRODUCTION COMPANY: RIFF RAFF

Director: David Wilson

Director of Photography: Monika Lenczewska

1st AD: Chris Kelly

Casting: Sophie North / Isobel Mascarenhas-Whitman

Production Designer: Alison Dominitz

Stylist: Ameena Callender

Producer: Cathy Hood

Executive Producer: Matthew Fone

Production Manager: Stuart Butterworth

EDITING COMPANY: FINAL CUT

Editor: Joe Guest

AUDIO POST: GRAND CENTRAL

Sound Designer/Mixer: Raj Sehgal

MUSIC

Artist / Title: Zanillya X Humphrey Dennis “You’re It”

Music Company: Leland Music

POST PRODUCTION: MPC

VFX Lead: Kamen Markov

Motion Design Lead: James McIver

CG Lead: Andy Steele

Colourist: Phil Hambi

Producer: Ryan Hancocks

2D Artist: Tom Harding

2D Artist: Josh Parks

2D Artist: George Brunt

Motion Design: Adam Roche

Motion Design: Manuel Sepulveda

Motion Design: Donal o Keeffe

Motion Design: Daphne Westelynck

Motion Design: Kerim Camdzic

Motion Design: Stef Peral

CG: Tushar Kewlani

CG: Alessandro Granella

CG: Lewis Orton